Mike Lindell’s journey from a struggling entrepreneur to a household name is nothing short of extraordinary and it’s also marked by a steep financial decline. Once worth between $100 million to $300 million, Lindell’s net worth in 2025 has dropped to $0, a shocking twist for the founder of MyPillow, a brand that skyrocketed to fame through infomercials and retail sales.
At 63 years old, Lindell remains a well-known figure for his entrepreneurial spirit and outspoken political views. Best known for his pillow empire, he has also made headlines for his controversial involvement in the 2020 election and his subsequent legal battles.
Despite his current financial troubles, Lindell continues to be relevant in the media, keeping a presence with his business ventures and outspoken views. In this article, we’ll explore the sources of his wealth, key career milestones, and assets offering a full picture of his rise and fall in the business world.
Mike Lindell’s Net Worth in 2025
As of 2025, Mike Lindell’s estimated net worth has seen a dramatic shift, falling to $0, according to CelebrityNetWorth and other financial reporting sources. This marks a significant decline from his peak wealth, which was once estimated between $100 million and $300 million during MyPillow’s height of success. The downward trajectory in Lindell’s financial profile is tied to a mix of legal challenges, lost retail partnerships, and failing business ventures.
Estimated Net Worth Over the Years
| Year | Estimated Net Worth | Key Milestones |
| 2015 | $50 million | Major retail growth of MyPillow |
| 2018 | $150 million | MyPillow expands; TV ads boost sales |
| 2020 | $300 million (peak) | MyPillow reaches peak revenue; Trump alliance intensifies |
| 2022 | $100 million | Legal troubles begin; retailers begin dropping MyPillow |
| 2023 | $10 million | Lawsuits pile up; social platform “Frank” struggles |
| 2025 | $0 | Financial collapse; assets sold off to pay legal fees |
Credible Estimates and Reporting
According to CelebrityNetWorth, Lindell’s fortune has been entirely depleted by 2025. This assessment is corroborated by multiple sources including MSN News and biographical data on Wikipedia, which track his business downturn and financial burdens, especially tied to legal costs and the near collapse of MyPillow’s retail presence.
Lindell himself has publicly admitted to financial strain. In 2023, he disclosed that he sold one of his buildings in Savage, Minnesota, and borrowed $2 million to meet payroll and sustain operations at MyPillow. This signaled the beginning of more serious liquidity problems.
Main Contributors to the Decline in Net Worth
Several factors contributed to Lindell’s rapid financial decline:
Retail Fallout: Major chains including Walmart, Bed Bath & Beyond, and Kohl’s dropped MyPillow products following Lindell’s vocal political stances and promotion of 2020 election conspiracy theories.
Legal Expenses: Lindell faces defamation lawsuits totaling $1.3 billion, most notably from Dominion Voting Systems. Mounting legal fees have reportedly drained both corporate and personal funds.
Declining Revenue: MyPillow’s annual revenue reportedly fell from over $110 million at its peak to under $5 million by 2023.
Unsuccessful Ventures: The launch of his social media platform Frank required substantial investment but failed to gain significant traction or generate revenue.
How Mike Lindell Makes Money
Mike Lindell, best known as the founder and CEO of MyPillow, generates income through several sources, though his main earnings have come from his pillow company and related ventures. Here’s a breakdown of how he makes money:
MyPillow Business
The primary source of Mike Lindell’s wealth has always been MyPillow. He founded the company in 2004, and it quickly grew in popularity. At its peak, MyPillow’s revenue reached over $300 million annually. Lindell made a significant portion of his fortune from selling pillows and other bedding products through TV ads and direct sales. His relentless marketing campaigns helped MyPillow reach customers across the country, leading to a rapid rise in sales.
However, in recent years, MyPillow’s revenue has significantly declined. By 2023, its annual sales reportedly fell from $110 million to just around $5 million due to retailers dropping his products and controversies surrounding his political views. Despite this, Lindell still earns income from the company, though it has diminished.
TV and Film Appearances
Mike Lindell has made several TV appearances, most notably in his own MyPillow commercials, which became a trademark of his brand. While he doesn’t earn a standard TV salary or act in high-profile movies, he reportedly made money from these appearances.
He has also appeared in the documentary Absolute Proof, where he promoted his political views and claims about the 2020 election. However, these types of appearances haven’t made him significant money compared to his pillow sales.
Endorsements
Although Lindell is not widely known for formal endorsements, his political stances and media presence have made him a figure in certain circles. His vocal support for President Donald Trump and his promotion of election fraud theories have garnered attention, but they also hurt his reputation with major retailers.
His stance has, however, made him a popular figure among certain conservative groups, and he occasionally receives money from speaking events, interviews, or media appearances related to his views. Specific endorsement deals with third-party products have not been publicly detailed.
Investments and Business Deals
Lindell has made a few investments and business deals over the years. One of his notable ventures was the launch of the social media platform Frank, which he promoted as an alternative to mainstream platforms like Twitter and Facebook. He invested heavily in the platform, but it did not gain widespread popularity and failed to deliver significant returns.
Additionally, Lindell has talked about investments in various smaller business ventures, but there have been no major successful business deals that have contributed large sums to his wealth in recent years.
Other Income Sources
Mike Lindell also generates income from his book sales. He wrote a memoir titled What Are the Odds?, in which he discusses his life story, including his battle with addiction and how he founded MyPillow. While the book did not make him a fortune, it contributed some extra income.
Lindell also continues to make money from public speaking events, though the amount he earns from these is not well-documented. Speaking engagements, especially those related to his political views, may offer him some income, though these opportunities have become more limited due to his controversial stances.
Mike Lindell’s Career Timeline
Early Life and Career
1961: Mike Lindell was born on June 28, 1961, in Mankato, Minnesota.
1980s-1990s: Struggles with cocaine and crack addiction. He works various jobs, including a carpet cleaning business, while battling addiction.
Entrepreneurial Breakthrough
2004: Lindell creates the MyPillow prototype, a pillow filled with interlocking foam pieces, aimed to solve common sleep issues.
2005: He launches MyPillow, Inc., and starts selling the pillows at county fairs and local events.
2009: MyPillow officially becomes a business, with Lindell opening his first production facility in Minnesota.
Rapid Growth and Success
2011: MyPillow begins selling through TV infomercials, which drastically increases its visibility and sales.
2013: The company expands nationwide. By now, MyPillow has made over $100 million in sales.
2014: MyPillow reaches an important milestone, with 1 million pillows sold and growing retail presence.
2016: Lindell becomes a well-known figure in the business world, gaining recognition for his successful direct-to-consumer marketing and infomercials.
Political Involvement and Expansion
2017: Lindell begins publicly supporting then-President Donald Trump, aligning himself with conservative movements.
2018: MyPillow is sold in over 50,000 retail stores and employs more than 1,600 people.
2019: He invests in launching the Frank social media platform, a conservative-leaning social site meant to compete with larger platforms like Twitter and Facebook. The platform ultimately fails to gain traction.
Controversies and Decline
2020: Lindell’s reputation grows due to his outspoken support for Trump’s claims about election fraud. He becomes a vocal proponent of unfounded election conspiracy theories.
2021: Lindell launches the documentary Absolute Proof, which pushes the false narrative about election fraud. He also faces backlash from major retailers, such as Bed Bath & Beyond and Walmart, for his controversial views.
2021: Legal challenges begin, with Dominion Voting Systems suing him for defamation, seeking $1.3 billion in damages.
2022: MyPillow sees a major revenue drop due to the loss of retailer partnerships. Lindell’s financial situation begins to deteriorate.
2023: Lindell sells a building in Savage, Minnesota, and borrows $2 million to support his business operations.
2023: The Frank platform fails to grow, and Lindell publicly admits financial strain.
Current Situation
2025: Mike Lindell’s net worth is reported at $0. His company MyPillow, once valued at $300 million, struggles to stay afloat amid ongoing lawsuits, financial difficulties, and lost retail support.
Mike Lindell’s Assets and Luxury Lifestyle
Mike Lindell, known for his rise from humble beginnings to founding the multi-million-dollar company MyPillow, has accumulated a number of assets throughout his career. These assets, along with some of his lifestyle choices, reflect his wealth at its peak, though many of these items have either been sold or are no longer a part of his current financial situation.
Real Estate and Homes
Over the years, Lindell has owned several properties. In the past, he lived in a spacious luxury home in Minnesota, though the specifics of its location and value are not publicly detailed. At the height of his success, Lindell was known to own multiple homes. However, with his financial troubles, he has reportedly sold or downsized many of his real estate holdings.
In 2023, he sold a building in Savage, Minnesota, reportedly to raise cash for MyPillow. It’s unclear exactly how much the property sold for, but real estate reports suggest the building was a significant asset, likely worth several million dollars.
Private Jets and Luxury Vehicles
Mike Lindell previously owned a 1993 Dassault-Breguet Falcon 50 private jet. This luxury jet was used for both personal and business purposes. However, in 2021, he sold the jet to help alleviate some of his financial pressures. The jet, valued at over $3 million, was one of the more extravagant purchases Lindell made during the height of his business success.
As for luxury cars, there is limited public information regarding Lindell’s personal collection. He is known to have had a fondness for high-end vehicles during his wealthier years, but specific models or their values remain unclear.
Jewelry and Fashion
While there are no widely reported details on Lindell’s jewelry collection, it is safe to assume that he has indulged in luxury items, as many successful entrepreneurs do. However, compared to other wealthy figures, Lindell is not particularly known for flaunting extravagant fashion or jewelry. He has often appeared in simple, business-casual attire, with little focus on luxury fashion in public appearances.
Unusual Purchases and Business Ventures
One of Lindell’s more unusual ventures was his launch of the social media platform “Frank” in 2021. Aimed at providing an alternative to platforms like Facebook and Twitter, Frank was a high-risk investment. While the platform failed to gain significant traction, the money spent on its creation and promotion was a notable business decision, although not an asset in the traditional sense.
Lindell has also heavily invested in promoting his business and personal beliefs through media. For example, his documentary Absolute Proof, which pushed unfounded election fraud claims, was a high-cost project, though it did not provide significant financial returns. These types of projects reflect Lindell’s willingness to invest heavily in ventures, even when they did not yield expected results.
Current Lifestyle
Given his financial troubles, Lindell’s lifestyle has likely shifted significantly since his peak. In recent years, reports suggest that he has scaled back on his luxury spending. While he still maintains his business, much of the high-end lifestyle associated with his wealth, such as private jets and expansive real estate holdings, has been sold or reduced in value.
In summary, Mike Lindell’s assets once included private jets, real estate, and a lavish lifestyle, but many of these have been sold as his financial situation has become more challenging. The sale of his jet and property in Minnesota reflects the financial strain he faces as of 2025.
Mike Lindell’s Personal Life
Mike Lindell was born on June 28, 1961, in Mankato, Minnesota, making him 63 years old as of 2025. He had a challenging early life, struggling with cocaine and crack addiction in the 1980s and 1990s. Despite these struggles, Lindell overcame his addiction and has credited his faith and prayer as essential to his recovery and success.
Family Background and Relationships
Lindell was married twice. His first marriage was to Karen Dickey, with whom he has four children. The couple divorced after more than two decades of marriage. Lindell later married Dallas Yocum in 2013, but their marriage ended shortly after.
Lindell has spoken openly about the importance of his family and faith in his life, though his personal relationships have been subject to public scrutiny, especially after his political involvement.
Education and Early Career
Lindell did not attend college, but he worked a variety of jobs before starting MyPillow. His early career included running a carpet cleaning business. He credits his experiences and struggles as a driving force behind his entrepreneurial success.
Lifestyle Habits and Philanthropy
Lindell is known for his strong religious faith, which played a major role in his recovery from addiction and in his business practices. He has spoken often about how faith guided him through difficult times. Lindell is also an advocate for addiction recovery, sharing his personal story to help others.
Regarding philanthropy, Lindell has donated to various causes, particularly those related to addiction recovery and faith-based initiatives. However, due to his controversial political stance and business challenges, his philanthropic efforts have often been overshadowed by his public persona.
In his lifestyle, Lindell has been known for his commitment to hard work and his aggressive marketing techniques, but in recent years, much of his public attention has been centered on his political involvement and the challenges facing MyPillow.
Overall, Lindell’s personal life has been marked by both personal struggles and significant achievements, shaped by his faith, his family, and his determination to succeed in business.
Fun Facts
Addiction to Success: Before MyPillow, Lindell was addicted to cocaine and crack for nearly 20 years. He credits his recovery to faith and prayer, which also inspired his entrepreneurial journey.
Real-Life Infomercial Star: Lindell is the face of his own MyPillow infomercials, often appearing in ads that helped propel his company to success.
Lost Millions in Lawsuits: His outspoken support for Donald Trump and promotion of election fraud theories led to a $1.3 billion defamation lawsuit, significantly impacting his finances.
Secret Carpet Cleaner: Before making millions with pillows, Lindell ran a carpet cleaning business. He used his early experiences to develop his “sales hustle.”
Jet Set No More: Lindell once owned a private jet worth millions, but he sold it in 2021 to help cover mounting legal costs related to his controversies.
Net Worth Comparison Table
| Celebrity | Net Worth (2025) | Profession | Notes |
| Mike Lindell | $0 | Founder of MyPillow | Financial decline due to legal issues and lost partnerships. |
| Donald Trump | $8 billion | Businessman, Former U.S. President | Fluctuating wealth; profitable real estate and brand deals. |
| Daymond John | $350 million | Entrepreneur, Shark Tank | Founder of FUBU, Shark Tank investor. |
| Barbara Corcoran | $100 million | Entrepreneur, Shark Tank | Real estate mogul and Shark Tank investor. |
| Mark Cuban | $6.5 billion | Entrepreneur, Shark Tank | Owner of the Dallas Mavericks and investor in several businesses. |
FAQs
What is Mike Lindell’s net worth in 2025?
As of 2025, Mike Lindell’s net worth is estimated at $0. This marks a significant drop from his peak, which ranged between $100 million and $300 million due to business setbacks and legal challenges.
How does Mike Lindell make his money?
Lindell primarily made money through MyPillow, which generated significant sales through infomercials and retail partnerships. He also earned from media appearances, including Absolute Proof, and a book titled What Are the Odds?. However, his income has declined due to legal battles and lost retail partnerships.
Does Mike Lindell own any real estate?
Mike Lindell has owned multiple properties, including a luxury home in Minnesota and a private jet. However, he has sold off some of these assets in recent years, including a building in Savage, Minnesota, to address financial challenges.
Has Mike Lindell been involved in any endorsements?
Lindell has not been widely involved in traditional endorsements. His media presence mostly revolves around MyPillow ads and his political views, which have led to some brand partnerships but also significant controversy.
Who is Mike Lindell married to?
Mike Lindell has been married twice. His first marriage was to Karen Dickey, with whom he has four children. He later married Dallas Yocum, but the marriage ended shortly after.
What were Mike Lindell’s biggest career milestones?
Lindell’s major career milestones include the creation of MyPillow, which reached over $300 million in annual revenue at its peak, and his infamous infomercials that made him a household name. He also launched the Frank social media platform, though it failed to succeed.
Conclusion
Mike Lindell’s journey is one of remarkable success followed by significant challenges. From building MyPillow into a multi-million-dollar business to becoming a well-known figure in media and politics, Lindell’s career has been full of highs and lows. His net worth, which once soared into the $100 million to $300 million range, has seen a dramatic decline to $0 in 2025 due to legal troubles, the loss of major retail partnerships, and the failure of some of his recent ventures.
Despite these financial setbacks, Lindell remains a key player in his industry and continues to be involved in various projects, such as his social media platform Frank, and his vocal support for conservative causes. While his future projects remain uncertain, it’s clear that his entrepreneurial spirit remains intact.
For those interested in learning more about the financial journeys of other notable entrepreneurs and public figures, explore our related net worth articles to see how others have navigated their careers, challenges, and successes.
Nishant is a digital strategist and celebrity finance expert with over 10 years of experience in SEO-driven content. As co-founder of TheNetWorths.com, he crafts high-authority profiles on wealth, fame, and influence—trusted by readers seeking real insights behind public fortunes.