From viral dance videos to multimillion-dollar business deals, JoJo Siwa has transformed childhood stardom into a powerhouse empire and she’s only 21. Known for her vibrant bows, infectious energy, and trailblazing presence on shows like Dance Moms and Dancing with the Stars, Siwa is more than just a pop culture icon — she’s a self-made mogul.
As of 2025, JoJo Siwa’s net worth is estimated at $20 million, a testament to her savvy blend of entertainment and entrepreneurship. But that number only scratches the surface.
This year, she’s back in headlines after a bold appearance on Celebrity Big Brother UK, a new music release, and major licensing deals tied to her girl group, XOMG POP! Whether it’s commanding the stage, dominating YouTube, or building a brand empire, JoJo is proving she’s in it for the long game.
In this article, we’ll break down JoJo Siwa’s net worth in 2025, her biggest income streams, luxury assets, career milestones, and everything that makes her one of Gen Z’s most fascinating success stories.
JoJo Siwa’s Net Worth in 2025
As of 2025, JoJo Siwa’s net worth is estimated to be $20 million, according to Celebrity Net Worth. This impressive figure reflects over a decade of sustained success across music, television, merchandise, and digital platforms. Siwa has masterfully evolved from a child star into a versatile brand, with each new venture expanding her financial footprint.
Estimated Net Worth Over the Years
| Year | Estimated Net Worth | Key Growth Drivers |
| 2020 | $12 million | Tour revenue, Nickelodeon deals, merchandise |
| 2021 | $14 million | DWTS appearance, brand partnerships |
| 2022 | $16 million | XOMG POP! launch, YouTube earnings |
| 2023 | $17 million | Licensing deals, continued merch success |
| 2024 | $18.5 million | EP release, TV appearances, real estate |
| 2025 | $20 million | Big Brother UK, music, business expansion |
What’s Driving JoJo Siwa’s Wealth in 2025?
Media Appearances: Her participation in Celebrity Big Brother UK reintroduced her to international audiences and boosted her media value.
Music & Content: Siwa continues to earn from streaming platforms, new music like her 2024 EP Guilty Pleasure, and a loyal YouTube following.
Merchandise & Licensing: Her signature bow line and co-founded group, XOMG POP!, have secured lucrative licensing and retail partnerships.
Real Estate Deals: The recent sale of her Los Angeles mansion for $4.1 million added a significant asset turnover to her portfolio.
How JoJo Siwa Makes Money
JoJo Siwa’s $20 million net worth isn’t just the result of early fame it’s the product of a multi-pronged income strategy built around entertainment, branding, and entrepreneurship. Here’s a detailed look at her primary income streams:
Film and TV Salaries
Siwa began her entertainment career on reality TV and has since expanded to scripted roles, competition shows, and streaming platforms. While exact figures for all appearances are not always public, here’s what we know:
Dance Moms (2015–2016): Siwa reportedly earned around $2,000 per episode, according to former cast salary leaks.
Nickelodeon Projects: She signed a multi-platform talent deal with Nickelodeon in 2017, which included animated series, merchandise, and live shows. Though undisclosed, estimates suggest she earned $1 million+ annually during peak years from Nickelodeon alone.
Celebrity Big Brother UK (2025): While exact earnings haven’t been disclosed, contestants of her status on past UK seasons have received £100,000–£250,000 ($125,000–$310,000) depending on duration and popularity.
Endorsements and Brand Deals
JoJo has collaborated with major retailers like Walmart, Target, Claire’s, and Nickelodeon, launching products that include:
- Hair bows (over 40 million units sold)
- Apparel, shoes, dolls, accessories, bedding
According to Celebrity Net Worth, these merchandise lines have generated tens of millions in revenue, with JoJo taking a reported 20% licensing cut. That potentially translates into several million dollars annually from product sales alone.
Business Ventures and Investments
JoJo Siwa is also a budding entrepreneur:
XOMG POP!: A girl group she co-founded with her mom, Jessalynn Siwa, under their company Siwa Dance Pop Revolution. In 2023–2024, XOMG POP! landed licensing deals for toys, fashion, and accessories. Though figures remain private, industry insiders estimate early contracts were valued in the low to mid six figures per deal.
YouTube Channel: With over 12 million subscribers and billions of views, Siwa’s main channel generates income via ad revenue, estimated at $30,000–$50,000/month, depending on content frequency and engagement.
Other Income Sources
Streaming & Music Sales: Her debut single “Boomerang” alone has amassed over 1 billion views on YouTube. Combined with music streams and EP sales, Siwa earns consistent royalties.
Live Tours: The D.R.E.A.M. Tour grossed over $27 million, according to Billboard Boxscore, with JoJo pocketing a significant share as the headliner and brand.
JoJo Siwa Career Timeline
2003
Born May 19, 2003, in Omaha, Nebraska.
2013
Competed in Abby’s Ultimate Dance Competition at age 10 — her first TV appearance.
2015–2016
Gained national fame on Dance Moms (Seasons 4–6), quickly becoming a fan favorite for her bold personality and fashion.
2016
Released debut single “Boomerang”, addressing online bullying — now with over 1 billion YouTube views.
Launched her first signature hair bow line with Claire’s — kickstarting a merchandise empire.
2017
Signed a broad talent deal with Nickelodeon, expanding into TV, movies, and branded merchandise.
Launched dolls, accessories, and apparel lines in retail stores like Walmart and Target.
2018–2019
Headlined the D.R.E.A.M. Tour, performing across the U.S., Canada, UK, and Australia.
The tour grossed over $27 million, marking a major financial breakthrough.
2020
Maintained dominance on YouTube and social media during the pandemic, growing her brand digitally.
2021
Came out as LGBTQ+ in a viral TikTok video, receiving widespread support.
Made history on Dancing with the Stars as part of the show’s first same-sex dance partnership — placing second.
Named in Time magazine’s list of 100 Most Influential People.
2022
Co-founded girl group XOMG POP! with her mom, Jessalynn Siwa.
Group began securing licensing deals and appeared on America’s Got Talent.
2023
Continued expanding her merchandise empire and music catalog.
Listed her Los Angeles mansion for sale.
2024
Released the EP Guilty Pleasure, showcasing a more mature musical style.
Featured in various talk shows and red carpet events, hinting at rebranding.
2025
Starred in Celebrity Big Brother UK, sparking renewed international attention.
Sold LA home for $4.1 million, adding to her financial portfolio.
XOMG POP! solidified additional brand deals.
Estimated net worth reached $20 million, reflecting her evolution from star to entrepreneur.
JoJo Siwa’s Assets and Luxury Lifestyle
JoJo Siwa’s bold, colorful persona isn’t limited to the stage or screen — it also shines through in her high-end lifestyle and impressive assets. From multi-million dollar real estate to flashy fashion choices, her success is reflected in the way she lives.
Real Estate
One of JoJo’s most notable purchases was her extravagant Los Angeles mansion in Tarzana, California. She bought the 6,462-square-foot property in 2020 for approximately $3.4 million and transformed it into a vibrant, candy-colored dream house that became a viral sensation on YouTube.
In early 2025, she sold the home for $4.1 million, reportedly over the asking price, turning a solid profit. The house featured:
- A candy bar wall
- Game room
- Private gym
- Pool and spa
- Full basketball court
Cars
JoJo’s car collection is just as flashy as her fashion:
- A custom Tesla Model X wrapped in a collage of her face and logos, often featured on her YouTube channel.
- A BMW convertible gifted on her 16th birthday, complete with a rainbow paint job and JoJo-themed decals.
Although values vary, her vehicles are estimated to be worth over $200,000+ combined, especially with the customizations.
Jewelry and Fashion
JoJo’s style is famously over-the-top — sequins, glitter, neon, and rhinestones are practically her trademark. Her accessory collection includes:
- Custom Swarovski-studded outfits
- Statement necklaces and bracelets
- Oversized bow collection — with some exclusive designs rumored to be worth hundreds each
She’s also been spotted wearing luxury brands in recent years as she matures her image, mixing in pieces from Gucci, Balenciaga, and Louis Vuitton alongside her signature sparkle.
Jet-Set Lifestyle
While there’s no confirmed evidence of JoJo owning a private jet, she frequently travels first-class or via chartered flights for tours, media appearances, and brand events across the U.S., UK, and Australia.
Unusual and Fun Purchases
- A bow-themed bedroom and glitter-covered furniture in her previous home
- Custom arcade machines and oversized plush toys
- High-end gifts for friends and family, including designer bags and tech gadgets
JoJo Siwa’s Personal Life
JoJo Siwa, born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, is 21 years old as of 2025. While she’s widely recognized for her high-energy performances and glittery persona, her personal life offers deeper insight into the drive behind her financial and career success.
Family and Early Life
JoJo was raised in a supportive, performance-oriented family. Her mother, Jessalynn Siwa, is a professional dance instructor and played a pivotal role in JoJo’s rise, managing her early dance career and later co-founding business ventures like XOMG POP! with her. Her father, Tom Siwa, is a chiropractor. JoJo has one older brother, Jayden.
She began dancing at age 2 and was home-schooled for much of her youth to accommodate her growing entertainment career — a decision that allowed her to travel, film, and later manage business responsibilities at a young age.
Relationships and Identity
JoJo came out as part of the LGBTQ+ community in 2021, receiving widespread public support for her openness and advocacy. She’s since become a visible and influential voice for LGBTQ+ youth.
In 2025, she confirmed a relationship with influencer Kate Ebbs, making headlines after their time together was highlighted on Celebrity Big Brother UK. The couple has since appeared together at events and on social media, reflecting JoJo’s continued comfort and confidence in her identity.
Education and Career Focus
While she didn’t follow a traditional academic route due to her early fame, JoJo has consistently prioritized learning through experience — developing business skills, marketing savvy, and media literacy as part of her brand growth. She’s also expressed interest in mentoring young creatives and entertainers, particularly through platforms like XOMG POP!.
Lifestyle and Philanthropy
Despite her flashy public image, JoJo is known for maintaining a grounded lifestyle:
- She avoids alcohol and maintains a clean-living reputation.
- She’s vocal about mental health, self-expression, and anti-bullying — themes that have carried over into her music and brand messaging.
Philanthropically, JoJo has supported causes like:
- Children’s hospitals
- Anti-bullying organizations
- LGBTQ+ advocacy groups
Fun Facts
She once trademarked her iconic hair bows — turning her signature accessory into a multi-million-dollar merchandise empire sold in stores like Walmart and Claire’s.
At just 18, she was one of the youngest celebrities to make the Forbes Top-Earning YouTubers list, thanks to ad revenue, merch, and licensing deals.
Her LA mansion featured a full candy bar wall, JoJo-themed arcade machines, and a unicorn-covered bedroom — because why not live in your own dream world?
She once sold a JoJo-branded baking kit that came with glitter sprinkles and rainbow frosting, proving her empire includes everything from bows to baked goods.
JoJo taught herself to moonwalk by watching YouTube videos — now she’s teaching the world through her own channel with over 12 million subscribers.
Net Worth Comparison Table
| Celebrity | Profession | Estimated Net Worth (2025) |
|---|---|---|
| JoJo Siwa | Singer, YouTuber, Entrepreneur | $20 million |
| Charli D’Amelio | TikTok Star, Dancer, Influencer | $45 million |
| Addison Rae | TikTok Star, Actress, Musician | $25 million |
| Maddie Ziegler | Dancer, Actress | $5 million |
| Billie Eilish | Singer, Songwriter | $50 million |
FAQs
What is JoJo Siwa’s net worth in 2025?
As of 2025, JoJo Siwa’s estimated net worth is $20 million, driven by her music, TV roles, YouTube revenue, and a massive merchandise empire.
How does JoJo Siwa make her money?
JoJo earns through TV and film salaries, music and touring, YouTube ads, endorsements, and product licensing — including her iconic hair bows and her group XOMG POP!.
Does JoJo Siwa own a house?
Yes. JoJo owned a Los Angeles mansion in Tarzana, which she sold in 2025 for $4.1 million, profiting from her 2020 purchase.
Who is JoJo Siwa dating in 2025?
In 2025, JoJo Siwa is in a public relationship with Kate Ebbs, a social media influencer she met before joining Celebrity Big Brother UK.
What brands has JoJo Siwa endorsed?
JoJo has partnered with major brands like Nickelodeon, Walmart, Claire’s, and Target, creating licensed product lines including toys, fashion, and accessories.
How much does JoJo Siwa earn from YouTube?
With over 12 million subscribers, JoJo reportedly earns $30,000 to $50,000 per month from YouTube ad revenue, depending on video frequency and views.
Conclusion
JoJo Siwa’s journey from Dance Moms breakout to multimillionaire entrepreneur is a masterclass in modern celebrity branding. As of 2025, her estimated net worth of $20 million reflects not only her talents in music and television but also her business savvy, social media influence, and relentless work ethic.
From sold-out tours and viral YouTube hits to licensing empires and real estate deals, JoJo has proven that she’s far more than just a childhood star she’s a dynamic force in entertainment and entrepreneurship. With ongoing music releases, growing brand ventures like XOMG POP!, and a global fanbase, her future is as bright as her signature bows.
Explore more celebrity net worth profiles on our site including Charli D’Amelio, Addison Rae, and Billie Eilish and discover how today’s influencers are turning fame into fortune.
Mohit is a media researcher and co-founder of TheNetWorths.com, with over 5 years of experience analyzing celebrity income, brand deals, and the creator economy. He delivers data-backed insights on how today’s stars grow their wealth and influence—trusted by readers and digital entrepreneurs.
