Jeffree Star Net Worth 2025: How He Built a $200 Million Empire from Makeup and Merch

From MySpace icon to makeup mogul, Jeffree Star has turned internet fame into a jaw-dropping empire worth millions. Known for his unapologetic style, viral beauty products, and headline-making collaborations, Jeffree has redefined what it means to be a modern celebrity entrepreneur.

At 39, Jeffree Star is best known as the founder of Jeffree Star Cosmetics, a global beauty brand that regularly sells out product launches within minutes. Add to that a wildly popular YouTube channel, smart investments, and a luxury lifestyle most influencers only dream of — and it’s no surprise his estimated net worth in 2025 is making headlines.

With a fortune now sitting around $200 million, Jeffree continues to dominate both the beauty and content creation worlds. From his Wyoming yak ranch to record-breaking product drops, his brand remains a topic of conversation across social media. He also ranks on our list of the Top 50 Richest Youtubers in the World.

In this article, we’ll break down Jeffree Star net worth in 2025, his income sources, business ventures, assets, career highlights, and the bold moves that helped him build his beauty empire.

Jeffree Star’s Net Worth in 2025

As of 2025, Jeffree Star’s net worth is estimated at $200 million, according to Celebrity Net Worth. This valuation reflects his continued success as a beauty entrepreneur, YouTuber, and merchandise mogul — despite industry fluctuations and occasional controversies.

Jeffree’s fortune has been built on a diverse income portfolio, with Jeffree Star Cosmetics remaining the cornerstone of his wealth. In addition, revenue from YouTube, real estate assets, branded merchandise through Killer Merch, and investments in areas like cannabis and logistics have all contributed significantly to his overall net worth.

Estimated Net Worth Over the Years

Year	Estimated Net Worth	Key Drivers of Growth
2018	$50 million	YouTube revenue, early JSC success
2019	$75 million	“Conspiracy” palette launch, brand expansion
2020	$90 million	Continued product drops, merch sales
2021	$120 million	Real estate portfolio, global brand reach
2023	$180 million	Killer Merch expansion, Wyoming logistics hub
2025	$200 million	Cosmetic relaunches, music comeback, diversified investments

Contributors to Jeffree Star Net Worth

Jeffree Star Cosmetics: Despite some decline in year-over-year revenue, the brand remains profitable and widely recognized in the beauty industry.

YouTube Channel: With over 15 million subscribers and billions of views, ad revenue and sponsored content remain a strong income stream.

Killer Merch & Logistics Ventures: Operating out of Wyoming, his merchandise business supports top creators and adds a stable revenue stream.

Real Estate Holdings: Notable properties include a massive ranch in Casper, Wyoming, used for both personal and business purposes.

Cannabis and Other Investments: Recent diversification into cannabis products and supply-chain logistics further solidifies his portfolio.

“Jeffree Star has built one of the most financially successful independent beauty brands in the influencer space.”
— Madeline Berg, Wealth Reporter, Forbes, 2019

How Jeffree Star Makes Money in 2025

Jeffree Star has crafted a multi-stream income empire that extends far beyond makeup tutorials. His fortune — estimated at $200 million in 2025 — is the result of smart branding, multiple business ventures, and strategic investments. Here’s a breakdown of how Jeffree Star earns his wealth:

Salaries and YouTube Revenue

Jeffree’s YouTube channel has been a consistent income generator for over a decade. According to Sportskeeda, his channel garners around 3.36 million monthly views, which translates to an estimated $13 million annually from ad revenue alone. At the peak of his content output, Forbes ranked him the 5th highest-paid YouTuber of 2018, earning $18 million that year.

Even with fewer uploads in recent years, his legacy content and loyal subscriber base (15.8M+) continue to generate substantial passive income.

Endorsements and Collaborations

While Jeffree Star rarely relies on traditional brand endorsements, his collaborative launches act as high-impact brand deals. Most notably:

The “Conspiracy Palette” with Shane Dawson (2019) broke internet records, causing Shopify outages and generating over $20 million in just a few days.

Limited-edition collections — such as “Blood Sugar” and “Blue Blood” — frequently sell out, reinforcing the demand power of his brand.

Unlike many influencers, Jeffree often retains full creative and financial control, meaning a larger share of the profits goes directly to him.

Investments and Business Deals

Jeffree has leveraged his wealth into diversified investments:

Killer Merch: A merchandise and fulfillment company he co-founded, which provides branding solutions for multiple influencers and content creators.

Scorpio Logistics: A logistics hub in Wyoming that supports his merchandise operations, vertically integrating his supply chain.

Cannabis Industry: He’s been open about his investments in cannabis products, an industry he believes aligns with his brand and lifestyle.

Real Estate: Jeffree owns multiple luxury properties, including his Star Yak Ranch in Casper, Wyoming, which he uses for lifestyle branding and tax efficiency.

These ventures offer long-term financial stability and independence from the volatility of social media.

Other Income Sources

Merchandise Sales: Through Killer Merch and his brand, Jeffree’s products (clothing, accessories, makeup bags) generate millions.

Music Royalties: While not a major contributor today, royalties from past music releases — especially after his 2024 Beauty Killer re-release — add to his income mix.

Book and Media Appearances: Though sporadic, Jeffree’s involvement in YouTube docuseries and beauty expos provides brand exposure and occasional paid features.

“With over 15 million subscribers and a product line that sells out instantly, Star turned views into revenue like few others have.”
— Brian Han, Digital Media Analyst, Finance Monthly, 2023

Jeffree Star Career Timeline

1985

• Born Jeffrey Lynn Steininger Jr. on November 15 in Orange County, California.

Early 2000s

• Gains popularity on MySpace for his bold fashion, music, and outspoken personality.
• Becomes one of the most-followed people on MySpace, using the platform to launch his music and brand.

2006

• Joins YouTube, initially posting makeup tutorials, vlogs, and music-related content.

2009

• Releases debut studio album, Beauty Killer, under Popsicle Records.
• The album includes popular tracks like “Lollipop Luxury” (featuring Nicki Minaj).
• Tours internationally; album reaches Top 10 on U.S. Dance/Electronic Albums chart.

2010–2012

• Signs briefly with Konvict Muzik (Akon’s label) but departs due to creative differences.
• Music career slows; faces industry setbacks and begins shifting focus.

2014

• Founds Jeffree Star Cosmetics (JSC) using personal savings.
• Launches initial line with Velour Liquid Lipsticks, selling out immediately.
• Begins full transition from music to beauty entrepreneurship.

2016–2018

• Product lines expand to include eyeshadow palettes, highlighters, and lip scrubs.
• Collaborates with Morphe, expanding retail footprint.
• Forbes reports Jeffree earns $18 million in 2018, ranking him among the Top 5 highest-paid YouTubers.

2019

• Releases “Conspiracy Palette” in collaboration with Shane Dawson.
• Generates $20+ million in sales within days; breaks Shopify and Morphe sales records.
• Becomes a major figure in “YouTube Beauty Guru” culture.

2020

• Faces controversies and public feuds; experiences brand fallout with Morphe.
• Despite backlash, maintains strong sales and fanbase.

2021

• Sells Hidden Hills mansion in California.
• Relocates to Casper, Wyoming, and launches the Star Yak Ranch.

2022

• Jeffree Star Cosmetics earns $45 million in reported annual revenue.

2023

• JSC annual revenue decreases to $31.7 million, reflecting industry shifts and reduced content output.
• Focuses more on private business operations and personal branding in Wyoming.

2024

• Celebrates the 15th anniversary of Beauty Killer with a remastered album release.
• Begins teasing new music projects and potential return to performing.

2025

• Estimated net worth reaches $200 million.
• Operates multiple business ventures including Jeffree Star Cosmetics, Killer Merch, Scorpio Logistics, and cannabis investments.
• Continues to influence through strategic launches and lifestyle branding from Wyoming.

“From MySpace to makeup mogul, Jeffree Star is a rare case of someone who redefined their celebrity status across platforms.”
— Elizabeth Wagmeister, Senior Correspondent, Variety, 2020

Also See: Top 50 Richest YouTubers in the World

Jeffree Star’s Assets and Luxury Lifestyle

Jeffree Star’s lifestyle is a reflection of his bold persona — unapologetically extravagant, meticulously curated, and globally recognized. As a multimillionaire entrepreneur with a 2025 net worth estimated at $200 million, Jeffree has built a portfolio of luxury assets that includes real estate, exotic vehicles, designer fashion, and even livestock. Here’s a closer look at how he spends his fortune:

Real Estate Holdings

Star Yak Ranch – Casper, Wyoming

In 2021, Jeffree relocated from California to Casper, Wyoming, where he now resides on a massive estate known as Star Yak Ranch.

The property spans multiple acres and is both a residence and a working ranch, where he raises and breeds high-end yaks.

The move was reportedly for privacy, tax benefits, and a slower-paced lifestyle — though luxury remains front and center.

Former Hidden Hills Mansion – Los Angeles, CA

Previously owned a $14.6 million mansion in the gated Hidden Hills community, known for housing celebrities like Drake and Kim Kardashian.

The estate featured 8 bedrooms, 13 bathrooms, two-story closets, a glam room, and a custom-designed kitchen.

Sold the property in 2022 as part of his shift away from the LA spotlight.

Car Collection

Jeffree Star’s garage rivals that of A-list celebrities and car collectors. His exotic car collection includes:

• Pink Rolls-Royce Wraith – Custom-wrapped and valued around $350,000+
• Aston Martin Vantage – Estimated at $150,000+
• McLaren 570S – Customized version, value: $200,000+
• Lamborghini Urus – One of the most popular celebrity SUVs, estimated at $250,000+
• Tesla Model X – Fully customized in pink chrome

Most vehicles are wrapped in pink or custom-painted, with luxury detailing. Jeffree has stated he enjoys customizing each car to reflect his brand identity.

Travel & Private Jets

While Jeffree Star does not own a private jet outright (as of 2025), he frequently charters luxury jets for travel between Wyoming and other destinations for business or pleasure. His social media often shows high-end travel setups, complete with designer luggage and custom menus.

Jewelry and Fashion

Jeffree is known for his multi-million-dollar jewelry collection, which includes:

• Custom diamond necklaces and iced-out chains
• Oversized gemstone rings and luxury watches (Rolex, Audemars Piguet)
• Personalized grillz and diamond-encrusted accessories

His fashion closet features couture from Balenciaga, Gucci, Louis Vuitton, Hermès, and Chanel, with a focus on rare or limited-edition pieces. His wardrobe, glam room, and shoe collection were frequently showcased during his LA mansion tours.

Unusual Luxury Purchases

Yaks: Yes, yaks. Jeffree breeds and sells high-quality yaks through Star Yak Ranch, which also functions as a personal passion project and income stream.

Custom Vault Room: His former Hidden Hills home included a walk-in vault designed to house rare handbags and jewelry, a testament to his obsession with exclusivity and security.

“Star’s move to Wyoming is more than aesthetic—it reflects a shift to long-term brand infrastructure and diversified wealth.”
— Michael Levine, Financial Strategist, Bloomberg Wealth, 2024

Jeffree Star’s Personal Life

Jeffree Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Orange County, California, is 39 years old as of 2025. His journey — from a challenging upbringing to a multimillionaire entrepreneur — is deeply tied to his bold brand identity and financial rise.

Family Background & Early Life

Jeffree was raised primarily by his mother, Marra Shubyann Lindstrom Steininger, after his father passed away when Jeffree was just six years old.

His mother, a model, inspired Jeffree’s early interest in makeup, fashion, and self-expression.

Growing up in Orange County, Jeffree often experimented with makeup and nontraditional gender presentation, which later became a hallmark of his persona.

Education

Jeffree graduated from Pacifica High School in Garden Grove, California, in 2002.

Rather than pursue college, he focused on building an online presence, which eventually launched his music and beauty careers.

His early foray into MySpace fame played a pivotal role in his ability to monetize his image and personal brand — long before the influencer economy took shape.

Notable Relationships

Jeffree has kept much of his dating life relatively private, though some relationships have attracted public attention.

His most high-profile relationship was with Nathan Schwandt, whom he dated from 2015 to early 2020. They frequently appeared together in videos and shared a home, reflecting a joint lifestyle during the peak of Jeffree’s brand growth.

Since then, he has posted occasional hints about relationships but has chosen to keep newer partners out of the spotlight.

Lifestyle Habits

Jeffree is vegan, aligning his values with his cosmetics brand, which is also vegan and cruelty-free.

He lives a sober lifestyle, abstaining from alcohol and tobacco, though he has openly discussed using cannabis, which he also invests in.

He is passionate about animals and owns several Pomeranians, many of whom have inspired product names and branding.

Philanthropy & Giving

While not always publicized, Jeffree has been involved in charitable efforts, including:

• Donating proceeds from makeup launches to LGBTQ+ youth organizations.
• Contributing to COVID-19 relief efforts and supporting small businesses through giveaways and direct donations.
• His philanthropy often aligns with his causes: animal welfare, LGBTQ+ rights, and mental health.

“I built my brand on honesty, glam, and not fitting into anyone else’s mold.”
— Jeffree Star, in an interview with Shane Dawson, “The Beautiful World of Jeffree Star,” YouTube Docuseries, 2019

Also See: Top 50 Richest Models in the World

Fun Facts About Jeffree Star

He launched his cosmetics brand with just $5,000 — using his life savings after nearly going broke post-music career. That $5K turned into a $100M+ brand.

He’s named makeup shades after his dogs — Jeffree’s beloved Pomeranians like Diva and Drama have inspired product names and packaging.

He owns a yak ranch in Wyoming — not just for aesthetics; Star Yak Ranch breeds and sells high-quality yaks for meat and ranching.

He was once in a music video with Nicki Minaj — their song “Lollipop Luxury” helped Jeffree cross into mainstream pop culture in the late 2000s.

He once stored his Birkin bags in a walk-in vault — a custom-built luxury vault in his LA mansion housed his multimillion-dollar handbag and jewelry collection.

Net Worth Comparison Table

Celebrity	Net Worth (2025)	Profession
Jeffree Star	$200 million	Beauty mogul, YouTuber, entrepreneur
Huda Kattan	$560 million	Founder of Huda Beauty
James Charles	$22 million	Makeup artist, influencer
NikkieTutorials	$6 million	Beauty vlogger, YouTube personality
Jaclyn Hill	$10 million	Beauty influencer, cosmetics founder

FAQs

Conclusion

Jeffree Star’s journey from MySpace fame to a $200 million fortune in 2025 is a masterclass in reinvention, brand building, and digital entrepreneurship. Through his wildly successful cosmetics line, YouTube empire, merchandise ventures, and unconventional investments like yak ranching, Jeffree has secured his place among the wealthiest creators in the beauty industry.

Despite stepping away from the daily influencer grind, his business footprint remains strong, and with recent hints at new music, product launches, and expansion into lifestyle and agriculture, Jeffree Star’s empire is far from slowing down.

Explore more celebrity net worth profiles right here on our site to uncover who’s rising, who’s investing, and who’s building the next billion-dollar brand.