Kylie Jenner vs Kim Kardashian: Who Has the Bigger Net Worth in 2025?

In 2025, the Kardashian-Jenner brand is as culturally dominant as ever — but beneath the glossy magazine covers and viral TikToks lies a question people can’t stop asking: who’s richer — Kylie or Kim? On the surface, it’s a simple net worth comparison. But dig deeper, and you find two radically different business blueprints that mirror the shifting tides of celebrity, commerce, and generational identity. Kylie, the digital-native disruptor, parlayed Instagram virality into billion-dollar buzz. Kim, the longtime media mogul, has evolved into a legal advocate and strategic investor with a valuation-backed empire. Comparing their wealth isn’t just about who has more commas in their bank account — it’s about how fame is monetized, rebranded, and future-proofed. So, who’s truly winning in 2025? The answer depends on how you define success in an era where influence and income are more tightly intertwined than ever. Let’s break it down.

For the full breakdown of Kylie Jenner’s net worth journey and empire in 2025, including how she built her business and brand from the ground up, check out this deep-dive.

Kylie Jenner: From Lip Kits to Luxe Investments

Kylie Jenner didn’t just sell lip kits — she sold aspiration in a sleek, matte-finish box. When she launched Kylie Cosmetics in 2015 with a $29 lip kit and a few perfectly timed Instagram posts, the products sold out in minutes, crashing servers and cementing her as a new kind of mogul: the influencer-CEO. But it wasn’t just hype. By 2019, she struck a landmark deal, selling 51% of her company to Coty Inc. for $600 million — a move that valued the brand at $1.2 billion. Critics questioned the numbers, but the cash was real, and the signal was clear: Gen Z didn’t just want to watch celebrities — they wanted to buy into them.

You can also explore Kylie Cosmetics’ valuation and business strategy to see how the brand performed after the Coty deal.

Kylie has since expanded into skincare, baby products, and collaborations that keep her brand buzzing without overextending. A major driver of her brand’s momentum is her digital influence.

Here’s how much Kylie earns from Instagram and TikTok in 2025, and why every post is a marketing engine.

Behind the scenes, she’s made smart real estate moves, owns a portfolio of luxury properties, and has been linked to quiet equity investments in digital fashion and health startups. Her empire is leaner in 2025, but arguably more mature — less flash, more foundation. Kylie’s story proves that when a celebrity understands audience psychology and builds direct-to-consumer pipelines, it’s possible to turn social capital into scalable, real-world wealth — fast.

For a detailed look at how Kylie’s net worth evolved from 2012 to 2025, this timeline explores the key moments that shaped her financial empire.

Kim Kardashian: Law, Lingerie, and a Legacy Reimagined

By 2025, Kim Kardashian has shed the last remnants of her reality TV caricature — not by stepping away from fame, but by outgrowing it. Her shapewear and apparel brand, SKIMS, is now valued at over $4 billion, having evolved from a body-positive basics line into a cultural staple and investor magnet. Where Kylie rode the momentum of viral drops, Kim took the slow-build route: building infrastructure, diversifying her executive team, and aligning with major retailers. Her strategy is long-term, intentional, and undeniably savvy.

But SKIMS is only one piece of the empire. Kim’s pursuit of a legal career — once viewed as a vanity project — has become a legitimate calling. She’s passed the “baby bar,” advocated for criminal justice reform, and merged advocacy with entrepreneurship in a way few could have predicted. In 2022, she co-founded SKKY Partners, a private equity firm focused on consumer and media investments — a move that signaled her ambitions extend well beyond clothing racks and courtrooms.

While Kylie’s empire is fast and fashionable, Kim’s is more methodical — rooted in systems, scale, and influence beyond trends. She’s not just chasing wealth; she’s architecting a legacy. And that’s what makes her ascent feel like reinvention rather than reinvention fatigue.

Money in Context: How Kylie and Kim Stack Up Against Their Peers

When comparing net worths, Kylie Jenner and Kim Kardashian don’t just dominate within their family — they sit near the top of a broader class of celebrity entrepreneurs redefining wealth on their terms. As of 2025, Kim’s estimated net worth hovers around $1.7 billion, edging out Kylie’s $700 million, but both still trail behind Rihanna, whose Fenty empire (beauty, fashion, and fragrance) helped her surpass $1.4 billion. Close behind are Taylor Swift — now worth an estimated $1.6 billion thanks to music ownership and a record-shattering Eras Tour — and Beyoncé, whose diversified portfolio (music, Ivy Park, investments) holds steady around $600 million.

Then there are niche giants like Huda Kattan, whose eponymous beauty brand continues to thrive with a valuation nearing $560 million, despite her lower personal net worth.

What ties them all together? Ownership, influence, and the ability to convert personal brand into consumer loyalty. Today’s wealthiest entertainers aren’t just selling albums or appearances — they’re building cross-platform, culturally resonant businesses that blend artistry with equity. Kylie and Kim, though different in pace and tone, remain leading examples of how celebrity capital has evolved into real financial architecture.

For more on Kylie’s growing real estate empire and investment strategy, explore the homes and deals behind her wealth-building playbook.

What Sets Them Apart: Business Philosophy and Risk Profiles

At first glance, Kylie and Kim may seem to play the same game — turning fame into fortune — but their business philosophies reveal two very different operating systems.

Kylie moves like a startup founder: fast, instinctive, and deeply tapped into internet culture. Her early success with Kylie Cosmetics was built on urgency and scarcity — limited drops, bold packaging, and viral anticipation. She bets big on the now. Whether it’s launching Kylie Baby or experimenting with niche collabs, she leans into trends with speed, not always scale. In interviews, she’s framed her success around knowing what her audience wants before they do.

Kim, by contrast, is a strategist. Her decisions unfold with precision and often years of planning. SKIMS didn’t just launch a product; it built a category. Her expansion into law and private equity reflects a long-view mentality — reputation over reaction. She aligns with legacy platforms, thinks in infrastructure, and surrounds herself with veteran advisors.

So who should a young founder emulate? Kylie teaches velocity. Kim teaches longevity. And both prove that personal brand, when sharpened into strategy, is still one of the most powerful currencies in modern business.

Watching the Wealth Game Up Close

I still remember the chaos of Kylie’s first lip kit launch — the site crashed in minutes, and Twitter exploded with fans either celebrating or scrambling to find a resale link. It felt like watching the internet crown a new kind of mogul in real time. At the time, it was easy to dismiss it as hype, but that moment was more than a product drop — it was Kylie leveraging the full force of influencer culture before most brands even understood what that meant.

With Kim, the transformation was slower, but maybe more impressive. I watched as she shifted from tabloid target to criminal justice reform advocate, from reality TV icon to a founder who built SKIMS into a billion-dollar brand. What struck me most? Her discipline. Every move felt calculated — never rushed, never loud — just consistent execution.

People love to chalk up their success to luck or a famous last name. But from where I’ve been watching, what they’ve built is the result of relentless hustle, timing, and a surprisingly sharp understanding of how power works in the public eye. Fame gave them the stage — but business acumen kept them there.

Who Truly Wins in 2025?

If we’re measuring purely by net worth, Kim Kardashian takes the lead in 2025 with an estimated $1.7 billion, to Kylie Jenner’s $700 million. But is the higher figure the ultimate win?

Kim’s empire is built for longevity — legal influence, infrastructure-heavy ventures, and a business portfolio that’s growing more sophisticated by the year. Kylie, meanwhile, has shown a rare ability to capture lightning in a bottle, turning cultural relevance into instant revenue. She’s the prototype for Gen Z entrepreneurship: agile, aesthetic-driven, and always a step ahead of the algorithm.

The truth is, both women have redefined what empire-building looks like in the modern age, just in radically different ways. So who “wins”? That depends on whether you value lasting impact over momentum, or versatility over velocity.

Maybe the better question is: Who do you see yourself in — the long-game architect or the lightning-fast innovator?