Top 50 Richest YouTubers in the World [2025]

YouTube has transformed from a simple video-sharing platform into a multi-billion-dollar industry, producing some of the world’s most influential and wealthiest digital creators. In 2025, the landscape of online content continues to explode, with top YouTubers dominating niches from gaming and beauty to personal finance and education. These creators have built empires that rival traditional celebrities, combining entertainment with savvy entrepreneurship.

Names like MrBeast, known for his viral stunts and philanthropy, and PewDiePie, the long-reigning king of gaming content, have become household names. Younger stars like Ryan Kaji, the child toy reviewer turned brand mogul, and Emma Chamberlain, the lifestyle influencer and fashion icon, exemplify the range of success on the platform.

The richest content creators earn through multiple revenue streams, including AdSense, brand sponsorships, merchandise lines, digital products, and their own companies. This diversification is key to skyrocketing their YouTube net worth rankings, with some earning tens of millions annually.

Curious who tops the charts in 2025? Whether you’re an aspiring creator or just fascinated by digital fame, this list of the Top 50 Richest YouTubers in the World (2025) reveals who’s cashing in big and how they did it. Let’s dive into the rankings.

Top 50 Richest YouTubers in the World [2025]

1. MrBeast (Jimmy Donaldson) – $1 Billion

Topping the list of the top-earning YouTubers, MrBeast—real name Jimmy Donaldson—has redefined what’s possible in the creator economy. Based in the U.S., his self-titled channel boasts over 250 million subscribers, making it one of the most-subscribed channels globally. Known for jaw-dropping philanthropy, extreme challenges, and viral stunts, MrBeast’s YouTube niche spans entertainment, giveaways, and social experiments.

His estimated net worth of $1 billion cements him as not only one of the richest YouTubers in the world but also one of the highest-paid creators in digital media history. His income streams are diverse: AdSense revenue, multi-million dollar brand sponsorships, Feastables (snack brand), MrBeast Burger, and a growing merchandise empire.

2025 Update: MrBeast made headlines with a record-breaking $150 million Series B investment into Feastables, valuing the company at over $1 billion. A recent Mars-themed challenge video also went viral, racking up 200 M+ views in a week.

2. Jeffree Star – $200 Million

Beauty mogul Jeffree Star remains one of the top-earning YouTubers in the world, with an estimated net worth of $200 million in 2025. With over 16 million subscribers, Jeffree’s channel focuses on makeup tutorials, product reviews, and high-glam lifestyle content. A pioneer in the beauty influencer space, he has parlayed his YouTube fame into a full-blown empire.

Jeffree’s income flows from multiple streams: AdSense, brand sponsorships, a successful merch line, and most notably, his cosmetics brand, Jeffree Star Cosmetics, which continues to thrive globally.

In a major 2025 update, Jeffree made headlines with a high-profile investment in a sustainable skincare startup, aligning with the growing clean beauty trend. His continued relevance, savvy business moves, and viral product launches cement his place among the highest-paid creators and ensure his dominance on any list of the richest YouTubers in the world.

3. Logan Paul – $150 Million

Logan Paul, one of the top-earning YouTubers in the world, has built an empire that stretches far beyond vlogs. With over 27 million subscribers, his channel blends entertainment, boxing, and business-savvy content, keeping him consistently among the highest-paid creators globally. As of 2025, Logan Paul’s net worth is estimated at a staggering $150 million.

His income streams include AdSense, high-profile brand sponsorships, and massive sales from Maverick merch. Beyond YouTube, Logan co-founded Prime Hydration, a beverage brand that recently inked a $1 billion valuation deal with a global distributor—catapulting his wealth and cementing his business acumen.

In early 2025, a viral crossover boxing match and a limited-edition Prime NFT launch surged his earnings, drawing global media attention. Logan Paul continues to redefine what it means to be a creator in the digital age, proving YouTube fame can translate into serious financial power.

4. Like Nastya (Anastasia Radzinskaya) – $104 Million

One of the top-earning YouTubers in the world, Like Nastya has built a global brand through colorful, kid-friendly content. With over 120 million subscribers, Nastya’s channel features playful vlogs, educational stories, and adventures tailored for young audiences. Her net worth is estimated at $104 million, making her one of the highest-paid creators on YouTube.

Her revenue streams include massive YouTube AdSense earnings, a highly successful merchandise line, international brand sponsorships, and licensing deals. In 2025, Like Nastya inked a major animated series partnership with Netflix, expanding her brand into mainstream entertainment and increasing her market value.

With consistent viral videos and a savvy parent-managed empire, Like Nastya remains a standout in the creator economy. Her story is a testament to the power of niche content, smart branding, and global appeal in the evolving digital landscape.

5. Ryan Kaji (Ryan’s World) – $100 Million

With an estimated net worth of $100 million in 2025, Ryan Kaji, the young face behind Ryan’s World, continues to reign among the top-earning YouTubers globally. Based in the United States, the channel has amassed over 35 million subscribers, focusing on toy reviews, science experiments, and family-friendly content that captivates kids worldwide.

Ryan’s World generates massive revenue from YouTube AdSense. Still, the majority of Kaji’s fortune comes from a vast empire of merchandise, branded toys, clothing, and licensing deals, including a long-standing partnership with Walmart. Sponsorships and strategic business ventures further cement his spot among the highest-paid creators.

In 2025, Ryan’s World expanded into educational tech with a new app launch that quickly went viral, bringing in millions of downloads within weeks. This digital leap not only boosted brand visibility but also added a new income stream, solidifying Ryan Kaji’s status as one of the richest YouTubers in the world.

6. KSI (Olajide Olatunji) – $100 Million

Olajide “KSI” Olatunji ranks among the top-earning YouTubers in the world, with a net worth exceeding $100 million. Hailing from the UK, KSI began his rise on YouTube through FIFA gameplay and comedy skits, and now commands over 25 million subscribers on his main channel.

Today, his niche spans music, boxing, and lifestyle content, keeping his fanbase highly engaged. KSI is one of the highest-paid creators thanks to diverse revenue streams including YouTube AdSense, brand sponsorships with global names like Prime and Adidas, a best-selling merch line, and co-ownership in Prime Hydration alongside Logan Paul.

2025 Update: KSI’s net worth surged after Prime inked a $300 million global distribution deal with Coca-Cola, positioning the brand for international retail dominance. With a global fanbase, viral influence, and business acumen, KSI remains a defining figure in the creator economy.

7. Dude Perfect – $100 Million (combined)

Dude Perfect remains one of the top-earning YouTubers, with an estimated net worth of $100 million. Founded by Coby Cotton and a group of college friends, the U.S.-based channel has redefined sports entertainment on YouTube. With over 63 million subscribers, Dude Perfect continues to dominate the sports and trick shots niche.

Their massive income stems from multiple streams: YouTube AdSense, sponsored content from top brands like Nerf and Nike, a booming merchandise line, and their expanding Dude Perfect brand, which includes live tours and licensing deals.

In a major 2025 update, the group announced a $20 million investment into building the Dude Perfect Sports HQ, a fan-centric theme park and content studio. This bold move cements their place among the richest YouTubers in the world and showcases their evolution from viral sensations to long-term media moguls.

8. Jake Paul – $100 Million

Jake Paul continues to dominate the digital spotlight as one of the top-earning YouTubers in the world. With an estimated net worth of $100 million in 2025, Paul has evolved far beyond his early vlogging days. His channel, boasting over 24 million subscribers, is rooted in lifestyle, boxing, and entertainment content, keeping fans hooked with every upload.

The American creator’s main income streams include YouTube AdSense, high-profile brand sponsorships, his merchandise line “Fanjoy,” and most lucratively, his boxing matches and media ventures. He’s also co-founder of Betr, a sports betting and media startup gaining traction globally.

In a major 2025 update, Jake Paul signed a $30 million fight deal with DAZN, further cementing his place among the highest-paid creators. His blend of athletic ambition and viral marketing ensures he stays among the richest YouTubers in the world.

9. Ninja (Tyler Blevins) – $50 Million

Gaming icon and streamer-turned-YouTuber, LikeNinja—real name Tyler Blevins—remains one of the top-earning YouTubers in the world. Based in the U.S., Blevins boasts over 25 million subscribers on his channel, which focuses on Fortnite gameplay, reaction content, and exclusive streaming highlights. His estimated net worth is $50 million, securing his place among the richest YouTubers globally.

While Blevins originally rose to fame on Twitch, his YouTube channel has become a major revenue driver through AdSense, brand sponsorships, and his widely successful merchandise line under the Ninja brand. He also earns from appearances and licensing deals.

2025 update: This year, Blevins signed a multi-million dollar collaboration with Epic Games to launch a Fortnite skin bundle, reigniting global buzz. The drop went viral within hours, boosting both his brand value and subscriber growth. Tyler Blevins continues to prove why he’s one of the highest-paid creators on the internet.

10. PewDiePie (Felix Kjellberg) – $45 Million

A mainstay on any list of top-earning YouTubers, PewDiePie—real name Felix Kjellberg—remains one of the highest-paid creators globally. With a net worth of $45 million, the Swedish content creator built his empire on gaming, meme reviews, and his unfiltered personality. Though he stepped back from daily uploads in recent years, his channel still boasts over 111 million subscribers, making him a legacy figure in the creator economy.

His income sources include AdSense, a loyal merchandise line, exclusive brand sponsorships, and ongoing profits from his book deals and investments. In a major update, PewDiePie quietly invested in a Nordic gaming startup that recently secured a $50M valuation, boosting his net worth and sparking renewed interest in his business acumen.

Whether active or semi-retired, PewDiePie continues to dominate discussions around the richest YouTubers in the world, proving influence doesn’t fade—it evolves.

11. Markiplier (Mark Fischbach) – $45 Million

One of the top-earning YouTubers in 2025, Markiplier, real name Mark Fischbach, continues to dominate the creator economy with an estimated net worth of $45 million. Hailing from the United States, Markiplier built his empire through his gaming and comedy content, amassing over 36 million subscribers on his flagship channel.

A longtime fixture among the highest-paid creators, his income streams include YouTube AdSense, a robust merchandise line, sponsorship deals, and his co-founded clothing brand, Cloak, which he runs alongside fellow YouTuber Jacksepticeye.

2025 Update: Markiplier made headlines this year with a record-breaking interactive horror series, which trended globally and spiked both views and merch sales. He also invested in a new gaming studio, expanding his influence beyond YouTube. As one of the richest YouTubers in the world, Markiplier remains a powerful force in digital entertainment and brand-building.

12. Rhett & Link (Good Mythical Morning) – $40 Million (combined)

With an estimated net worth of $40 million in 2025, Good Mythical Morning continues to dominate as one of YouTube’s most beloved entertainment channels. Hosted by comedy duo Rhett McLaughlin and Link Neal from the United States, the channel boasts over 18 million subscribers, delivering quirky food challenges, pop culture reviews, and offbeat humor.

Rhett & Link are among the highest-paid creators on YouTube, thanks to diversified income streams including AdSense revenue, branded content deals, their Mythical merch line, and ownership of Mythical Entertainment, which produces multiple spin-off series.

In 2025, the pair secured a multi-year exclusive content partnership with Spotify, expanding their Ear Biscuits podcast brand, and saw a viral hit with their “World’s Spiciest Cereal” episode, racking up over 50 million views in a week. Their mix of humor, business savvy, and loyal fanbase keeps them solidly among the top-earning YouTubers in the world.

13. DanTDM (Daniel Middleton) – $35 Million

One of the top-earning YouTubers of the last decade, DanTDM (Daniel Middleton) from the UK remains a dominant force in the creator economy. Known for his engaging Minecraft and gaming content, DanTDM boasts over 27 million subscribers, cementing his place among the highest-paid creators globally.

As of 2025, Daniel’s net worth is estimated at $35 million, fueled by a diverse income stream that includes YouTube AdSense, a successful merchandise line, brand sponsorships, and his family-friendly gaming books and live shows.

In 2025, DanTDM made headlines with a major licensing deal to develop an animated Minecraft series in collaboration with Netflix, introducing his brand to a wider global audience. His ability to adapt content while maintaining core fan loyalty keeps him ranked among the top 50 richest YouTubers in the world.

DanTDM continues to level up, both in-game and in wealth, as one of YouTube’s most resilient stars.

14. Unspeakable (Nathan Johnson Graham) – $28.5 Million

Nathan Johnson Graham, better known as Unspeakable, is one of the top-earning YouTubers in the world. Hailing from the United States, Graham has built an empire around his high-energy Minecraft content, amassing over 16 million subscribers on his main channel alone. As one of the highest-paid creators in the gaming niche, his net worth is estimated at $28.5 million.

Unspeakable’s income stems from multiple streams—YouTube AdSense, lucrative brand sponsorships, and a successful merchandise line targeting his young fanbase. He also runs several side channels, further boosting his revenue.

In 2025, he made headlines with a viral real-life Minecraft challenge video that racked up over 100 million views in its first month. Additionally, he expanded his business ventures by investing in a gaming startup, aligning his brand with the future of interactive entertainment. Unspeakable continues to rank among the richest YouTubers globally.

15. VanossGaming (Evan Fong) – $25 Million

Evan Fong, better known as VanossGaming, remains one of the top-earning YouTubers in the world. Hailing from Canada, Fong has built an empire around his comedic gaming content, primarily focused on titles like GTA V, Call of Duty, and Among Us. With over 26 million subscribers, VanossGaming continues to dominate the gaming niche with high-energy edits and collaborative gameplay.

As of 2025, his estimated net worth is $25 million, securing his spot among the richest YouTubers globally. His income streams include YouTube AdSense, high-profile brand sponsorships, his Night Owl merch line, and licensing deals through his gaming collective.

In a major 2025 update, Fong inked a content partnership with a leading gaming studio to co-develop a mobile game, leveraging his massive fanbase for cross-platform promotion. This move solidifies his place among the highest-paid creators and keeps VanossGaming at the forefront of digital entertainment.

16. David Dobrik – $25 Million

Slovak-American entertainer David Dobrik remains one of the top-earning YouTubers in 2025, with an estimated net worth of $25 million. Known for his high-energy vlogs and pranks, Dobrik’s channel boasts over 18 million subscribers, solidifying his place among the highest-paid creators globally.

Dobrik’s income stems from a mix of AdSense revenue, lucrative brand sponsorships, and a thriving merchandise line. He’s also the co-founder of Dispo, a photo-sharing app that continues to attract attention from tech investors.

In 2025, Dobrik made headlines with a surprise return to regular content after a hiatus, sparked by a viral video series documenting a cross-country giveaway tour. He also inked a multi-million dollar partnership deal with Amazon Prime Video, producing exclusive behind-the-scenes content and comedy sketches.

David Dobrik’s strategic media moves and loyal fan base keep him firmly on the list of the richest YouTubers in the world.

17. Preston Arsement – $25 Million

With an estimated net worth of $25 million, Preston Arsement ranks among the top-earning YouTubers globally. Known for his family-friendly Minecraft and Roblox content, Preston’s main channel PrestonPlayz has amassed over 25 million subscribers. Based in the United States, the Texas-born creator has diversified far beyond gaming videos.

Preston earns through multiple income streams, including AdSense revenue, a thriving merchandise line (Fire Merch), lucrative brand sponsorships, and his Fire Digital marketing company.

In 2025, Preston made headlines with a viral Minecraft mod series that racked up over 100 million views in just two months. He also inked a multi-year partnership with a top gaming peripheral brand, solidifying his spot among the highest-paid creators of the year. With strong cross-platform engagement and entrepreneurial ventures, Preston continues to redefine what it means to be a creator in the modern digital economy.

18. James Charles – $22 Million

Beauty mogul James Charles continues to dominate the creator economy in 2025, solidifying his place among the top-earning YouTubers worldwide. With an estimated net worth of $22 million, James is known for his vibrant makeup tutorials, beauty challenges, and collaborations with other high-profile influencers. His channel boasts over 24 million subscribers, making it a powerhouse in the beauty niche.

Charles’ income streams are diverse—ranging from YouTube AdSense revenue, brand sponsorships with global beauty giants, and sales from his makeup line, Painted by James. In 2025, he made headlines by launching a limited-edition collaboration with Sephora, which sold out within hours and significantly boosted his earnings.

Thanks to a consistent content strategy, strong brand identity, and viral TikTok crossovers, James Charles remains one of the highest-paid creators and a key figure in YouTube’s beauty community.

19. Lilly Singh – $20 Million

One of the top-earning YouTubers in 2025, Lilly Singh, better known as Superwoman, continues to dominate the creator space with an estimated net worth of $20 million. Hailing from Canada, Lilly’s channel—Like Lilly Singh—boasts over 15 million subscribers, focusing on comedy sketches, motivational content, and cultural commentary.

A pioneer in the creator economy, Lilly’s income streams include YouTube AdSense, a successful merchandise line, corporate sponsorships, and her ventures in TV hosting and book deals. As one of the highest-paid creators globally, Singh’s brand extends far beyond YouTube.

In a major update in 2025, Singh signed a multi-year digital series deal with Netflix, boosting her global profile and revenue. Her viral campaign advocating for South Asian women in media also trended worldwide, reaffirming her influence. Lilly Singh remains a powerhouse among the richest YouTubers in the world.

20. Blippi (Stevin John) – $16 Million

One of the top-earning YouTubers in the kids’ content niche, Stevin John—better known as Blippi—has built an educational entertainment empire. As of 2025, his estimated net worth sits at $16 million, securing his place among the highest-paid creators globally. Blippi’s YouTube channel, which has over 18 million subscribers, specializes in fun, colorful, and educational videos for toddlers and preschoolers.

His main income sources include YouTube AdSense revenue, a booming merchandise line featuring toys and apparel, licensing deals, and high-value brand sponsorships in the children’s product space.

In a major update, Stevin John expanded the Blippi brand globally by launching localized versions in Spanish and Hindi, tapping into massive international markets. He also inked a multi-million dollar streaming partnership with a major platform, boosting visibility and revenue. Blippi remains a standout name among the richest YouTubers in the world.

21. Roman Atwood – $15 Million

Roman Atwood, one of the original top-earning YouTubers, remains a staple in the creator economy with an estimated net worth of $15 million in 2025. His family-friendly prank and lifestyle channel, Roman Atwood Vlogs, boasts over 15 million subscribers. As one of the highest-paid creators of the early YouTube era, Atwood has diversified his income streams beyond AdSense.

In addition to YouTube revenue, he earns significantly through merchandise sales from his Smile More brand and long-term sponsorships. He’s also ventured into real estate and small business investments.

2025 Update: Atwood made headlines this year after a viral family reunion vlog topped 50 million views, sparking renewed interest in his content. He also inked a multi-year brand deal with a major outdoor lifestyle company, boosting his visibility and earnings. His enduring appeal keeps him firmly on the list of the richest YouTubers in the world.

22. Emma Chamberlain – $12 Million

One of the top-earning YouTubers of her generation, Emma Chamberlain has redefined vlogging with her candid style and quirky edits. As of 2025, her net worth is estimated at $12 million, securing her a spot among the highest-paid creators in the world. Her channel, focused on lifestyle, fashion, and travel, boasts over 12 million subscribers, and continues to draw a loyal Gen Z fanbase.

Emma’s income streams go beyond YouTube AdSense. Her coffee brand, Chamberlain Coffee, continues to thrive, alongside brand partnerships with Louis Vuitton, Levi’s, and Cartier. She also generates significant revenue from merch sales and podcast deals.

2025 Update: Emma recently inked a multi-year creative partnership with Netflix, rumored to be worth 8 figures, expanding her influence from YouTube to streaming. With her evolving brand and business acumen, she remains one of the richest YouTubers to watch this year.

23. Jacksepticeye (Seán McLoughlin) – $11 Million

Ireland’s most famous gaming export, Jacksepticeye—real name Seán McLoughlin—continues to hold his place among the top-earning YouTubers in 2025. With an estimated net worth of $11 million, his energetic gameplay commentary and deep connection with fans have built a global audience. His channel boasts over 30 million subscribers, thriving in the gaming and entertainment niche.

Seán’s income streams remain diverse: YouTube AdSense, exclusive brand sponsorships, and strong merchandise sales via his “Top of the Mornin’ Coffee” line. In 2025, Jacksepticeye made headlines with a viral Minecraft speedrun collaboration, bringing in over 100 million views in just weeks. He also inked a new content partnership with Meta, expanding into VR streaming—solidifying his position among the highest-paid creators this year.

Jacksepticeye’s relentless creativity and business acumen keep him among the richest YouTubers in the world, with no signs of slowing down.

24. CarryMinati (Ajey Nagar) – $10 Million

One of the top-earning YouTubers in 2025, CarryMinati—real name Ajey Nagar—has cemented his status as a digital powerhouse. Based in India, this comedic roaster and gaming sensation boasts a massive 40+ million subscribers, making him one of Asia’s most subscribed individual creators. His estimated net worth in 2025 is $10 million, placing him among the highest-paid creators globally.

CarryMinati’s channel thrives on high-energy roast videos, live streams, and skits, attracting millions of views that power his AdSense revenue. He also earns from brand sponsorships, exclusive deals with gaming companies, and his merchandise line, which features edgy youth apparel popular among Gen Z fans.

In a major 2025 update, CarryMinati inked a multi-year partnership with an international gaming brand and co-launched a content production studio, diversifying his business empire. His viral collaboration with a Bollywood A-lister also broke viewership records, reaffirming his place among the richest YouTubers in the world.

25. AuronPlay (Raúl Álvarez Genes) – $9 Million

One of the top-earning YouTubers in the world, AuronPlay, real name Raúl Álvarez Genes, continues to dominate the Spanish-speaking creator scene in 2025. With an estimated net worth of $9 million, this Barcelona-born entertainer ranks high among the highest-paid creators globally. Known for his comedic commentary, gaming content, and Twitch streams, AuronPlay boasts over 30 million YouTube subscribers and a massive following across platforms.

His primary income sources include YouTube AdSense, lucrative brand sponsorships, and a growing line of Auron-branded merchandise. In 2025, AuronPlay expanded his business empire by launching a digital talent agency focused on Spanish content creators—a strategic investment that’s expected to push his net worth even higher.

A viral GTA RP stream early this year racked up millions of views within days, reaffirming his status as one of the top creators in the world. AuronPlay remains a staple on any richest YouTubers list.

26. PANDA BOI (Federico Hu) – $8 Million

One of the most recognizable faces in public prank and street interview content, PANDA BOI—real name Federico Hu—has firmly cemented his place among the top-earning YouTubers of 2025. Hailing from Italy and known for his signature panda mask and multilingual antics, Federico has amassed over 25 million subscribers and billions of views across platforms.

PANDA BOI’s net worth in 2025 is estimated at $8 million, driven primarily by YouTube AdSense revenue and lucrative brand sponsorships. His viral presence also fuels strong merchandise sales, especially among Gen Z fans in Europe and Asia.

In 2025, PANDA BOI signed a multi-platform content deal with a major Asian streaming app, expanding his influence beyond YouTube. This move, along with a viral Tokyo prank that trended globally, boosted his status as one of the highest-paid creators in the prank genre. PANDA BOI continues to push boundaries while cashing in on the global creator economy.

27. Smosh (Ian Hecox and Anthony Padilla) – $8 Million

Once pioneers of sketch comedy on YouTube, Like Smosh—helmed by Ian Hecox and recently reunited Anthony Padilla—has reclaimed its spot among the top-earning YouTubers in 2025. With an estimated net worth of $8 million, the duo continues to thrive from their home base in the United States, blending nostalgia with modern sketch formats that resonate with Gen Z and millennial audiences alike.

Now boasting 12.4 million subscribers, Like Smosh specializes in comedy sketches, parody videos, and reunion-style content. Their revenue streams include AdSense, a successful line of Smosh-branded apparel, sponsored segments, and collaborations with streaming platforms.

In a major 2025 update, Smosh inked a multi-year content deal with Hulu, producing exclusive comedy shorts—an investment that significantly boosted their valuation. This resurgence cements Like Smosh as one of the highest-paid creators on YouTube, proving the power of legacy creators in today’s dynamic creator economy.

28. LankyBox – $7 Million

LankyBox, run by the comedic duo Justin Kroma and Adam McArthur from the USA, remains one of the top-earning YouTubers with an estimated net worth of $7 million. Known for their high-energy, kid-friendly content, including Try Not to Laugh challenges, Roblox gameplay, and hilarious parodies, LankyBox boasts over 36 million subscribers. Their unique brand of humor and consistent uploads have secured them a spot among the highest-paid creators globally.

Their main income streams include AdSense, a wildly successful line of merchandise and plush toys, brand sponsorships, and licensing deals with major toy retailers. In 2025, LankyBox made headlines with a viral Roblox crossover and a lucrative streaming partnership with Amazon Kids+, further boosting their revenue and visibility.

As one of the top YouTubers by net worth, LankyBox continues to dominate the kid-content space with relentless creativity and unmatched fan engagement.

29. Wengie – $6 Million

Wengie remains one of the top-earning YouTubers in the lifestyle and DIY space, with an estimated net worth of $6 million in 2025. Originally known for her quirky life hacks and beauty tips, Wengie has expanded her brand across music, animation, and entrepreneurial ventures. With over 14 million subscribers, her channel has consistently ranked among the highest-paid creators from Australia.

Her main income streams include YouTube AdSense, branded sponsorships, and a successful merchandise line. Wengie also co-founded a digital avatar business that’s gaining traction in the virtual influencer space.

In 2025, Wengie made headlines by signing a six-figure partnership with a global skincare brand, boosting her influence in both the beauty and business sectors. Her ability to evolve with platform trends keeps her not only relevant but thriving among the richest YouTubers in the world.

30. Rosanna Pansino – $6 Million

One of the top-earning YouTubers in the baking niche, Rosanna Pansino continues to rise as a fan-favorite creator with an estimated net worth of $6 million in 2025. Known for her quirky, high-energy baking tutorials and Nerdy Nummies series, Pansino has amassed over 14 million subscribers on her channel.

Her revenue streams are impressively diverse: YouTube AdSense, a thriving line of branded cookware and baking merch, high-profile sponsorship deals, and her bestselling cookbooks have all contributed to her success.

In a major 2025 update, Pansino launched her baking mix brand in partnership with Whole Foods, expanding her influence from digital screens to grocery store shelves. With this latest venture, she solidifies her position among the richest YouTubers and remains one of the highest-paid creators in the food and lifestyle space.

31. MatPat (Matthew Patrick) – $5 Million

Matthew Patrick, better known as MatPat, is a staple in the YouTube creator economy. With over 18 million subscribers on The Game Theorists, his channel dives deep into video game lore and scientific analysis, blending entertainment with education. As of 2025, MatPat’s estimated net worth is $5 million, placing him among the top-earning YouTubers in the gaming and theory niche.

MatPat’s income is diversified: AdSense revenue, sponsorships from major gaming brands, merchandise sales, and his production company, Theorist Media, fuel his earnings. He’s also leveraged his brand across sister channels like Film Theorists and Food Theorists.

In a major 2025 update, MatPat signed a multi-year deal with a major streaming platform to adapt his theories into a docu-series, boosting his status among the highest-paid creators. His influence remains unmatched in the niche theory-driven content space.

32. Colleen Ballinger (Miranda Sings) – $5 Million

Colleen Ballinger, the comedic genius behind the character Miranda Sings, continues to be a standout among the top-earning YouTubers in 2025. Based in the United States, Ballinger has cultivated a loyal fanbase with her unique blend of satire and musical parody. Her main channel, Miranda Sings, boasts over 10 million subscribers, while her personal vlogging and family content expands her reach even further.

With an estimated net worth of $5 million, Ballinger earns through multiple streams including YouTube AdSense, live tours, merchandise, and high-profile brand sponsorships. She’s also a published author and Broadway performer, further diversifying her income.

In 2025, Ballinger saw renewed interest after a viral TikTok resurgence of Miranda Sings clips introduced the character to Gen Z, boosting merch sales and engagement. As one of the highest-paid creators in comedy, she remains a fixture on lists of the richest YouTubers in the world.

33. Liza Koshy – $4.5 Million

Liza Koshy, the charismatic American entertainer behind the channel Like Liza Koshy, remains one of the top-earning YouTubers in the lifestyle and comedy niche. With over 18 million subscribers, she’s a veteran in the creator space, consistently ranking among the highest-paid creators thanks to her versatile content, from sketch comedy to heartfelt vlogs.

Her estimated net worth is $4.5 million, driven by steady YouTube AdSense revenue, lucrative brand sponsorships with global names like CeraVe and Nike, and her expanding merch line, LizaWear. Koshy has also ventured into mainstream entertainment, which boosts her visibility and earnings.

In a major 2025 update, she signed a development deal with Netflix for a hybrid reality-comedy series, marking a new chapter in her creator journey. Her continued relevance and business savvy secure her a well-deserved spot among the richest YouTubers in the world.

34. Marques Brownlee (MKBHD) – $4 Million

Tech-savvy and sleek, Marques Brownlee—better known as MKBHD—continues to solidify his spot among the top-earning YouTubers in the world. With an estimated net worth of $4 million in 2025, the New Jersey-based creator commands a loyal audience of over 18 million subscribers through his in-depth tech reviews, gadget comparisons, and sleek video production.

A dominant voice in the tech niche, MKBHD’s income is powered by AdSense, brand sponsorships from companies like Samsung and Google, merch sales, and his growing consumer tech brand.

In a major 2025 update, Marques announced a strategic investment in an AI-driven smart home startup, solidifying his crossover into the business world. A viral behind-the-scenes tour of the Apple Vision Pro launch also added millions of views to his channel, cementing his place among the highest-paid creators. MKBHD’s mix of authority, authenticity, and innovation keeps him rising in the creator economy.

35. NikkieTutorials (Nikkie de Jager) – $4 Million

One of the top-earning YouTubers in the beauty niche, Nikkie de Jager—widely known as NikkieTutorials—continues to dominate the digital beauty scene in 2025. With an estimated net worth of $4 million, she holds a solid position among the highest-paid creators globally. Her channel, which boasts over 14 million subscribers, is a go-to hub for makeup tutorials, product reviews, and empowering beauty content.

Nikkie’s income is diversified through AdSense revenue, a successful merchandise line, high-profile brand sponsorships, and her co-ownership of the cosmetics brand Nimya. In a major update, Nikkie signed an exclusive content and product collaboration deal with Sephora Europe, boosting her brand’s reach and solidifying her status among the richest YouTubers in the world.

36. Philip DeFranco – $3.5 Million

Philip DeFranco remains a staple among the top-earning YouTubers with a net worth estimated at $3.5 million. Best known for his commentary and news-driven content, DeFranco’s channel has amassed over 6.7 million subscribers, attracting a loyal audience seeking balanced takes on trending stories and internet culture.

His main income streams include YouTube AdSense, brand sponsorships, merchandise sales, and revenue from his media startup, DeFranco Elite. While not the flashiest among the highest-paid creators, his consistent output and credibility ensure steady earnings.

In 2025, DeFranco signed a strategic partnership with Spotify Video, launching a weekly political roundtable that’s already gaining traction. This new venture, coupled with viral clips from his Elon Musk deep-dive series, has boosted his visibility across platforms, cementing his spot among the Top 50 Richest YouTubers in the World.

37. Shane Dawson – $3 Million

Controversial yet iconic, Like Shane Dawson is the YouTube channel of American creator Shane Dawson, a veteran in the creator economy. As of 2025, Dawson’s estimated net worth is $3 million, placing him among the top-earning YouTubers in the documentary and commentary niche. With over 20 million subscribers, his deep-dive conspiracy videos and personality-driven content continue to draw loyal viewership despite past controversies.

Dawson’s income stems primarily from AdSense, legacy merchandise lines, and sponsorships, though his brand has taken a hit in recent years. In 2025, Dawson announced his return to long-form documentary storytelling with a surprise viral exposé on AI influencers, sparking a wave of renewed engagement. While no longer one of the highest-paid creators on the platform, Shane’s longevity and ability to reinvent himself keep him relevant in the evolving YouTube landscape.

38. Casey Neistat – $3 Million

Casey Neistat remains one of the most recognizable names among the top-earning YouTubers in the creator economy. With a net worth estimated at $3 million, the filmmaker-turned-vlogger built his brand around cinematic daily vlogs, travel content, and creative storytelling. Though his upload frequency has slowed, the channel still boasts over 12.5 million subscribers.

Casey’s primary income streams include AdSense, high-profile brand sponsorships, his 368 creative hub, and speaking engagements. He also earns through partnerships with tech brands and premium merchandise drops.

In 2025, Neistat made headlines after inking a development deal with Netflix for a docu-series on digital creativity, reigniting his presence among the highest-paid creators. While he isn’t the richest YouTuber on this list, his influence and longevity make him a staple in any conversation about the richest YouTubers in the world.

39. Jenna Marbles – $2.5 Million

A beloved name among early YouTube royalty, Jenna Marbles may have stepped away from content creation in 2020, but her legacy continues to generate buzz. With an estimated net worth of $2.5 million, Jenna remains one of the top-earning YouTubers from the platform’s golden era. Her channel, once known for comedic skits and quirky pet videos, still holds over 20 million subscribers and continues to earn through AdSense and archival content.

While she no longer actively uploads, Jenna’s brand saw a revival in 2025 thanks to a viral TikTok trend reusing her iconic “How to Trick People Into Thinking You’re Good Looking” video. The trend led to a licensing deal with a retro apparel brand, introducing a limited-edition merch line. Jenna Marbles’ enduring popularity secures her place among the highest-paid creators of YouTube’s early generation—even in semi-retirement.

40. Tana Mongeau – $2 Million

Tana Mongeau remains one of the top-earning YouTubers in the lifestyle and storytime niche, with an estimated net worth of $2 million in 2025. With over 5.5 million subscribers, her channel blends outrageous storytelling, vlogs, and unfiltered commentary that continue to captivate fans. A staple among the highest-paid creators, Tana’s income streams include YouTube AdSense, sponsored content, and her growing merchandise line. She also pulls in revenue from podcasting and OnlyFans-style subscription content.

In a major 2025 update, Tana inked a six-figure brand deal with a global cosmetics company, reinforcing her position as a multi-platform influencer. Her viral “My Therapist Dumped Me” video series surged in popularity this year, pushing her monthly views back into the tens of millions. As one of the richest YouTubers in the lifestyle category, Tana Mongeau proves controversy and charisma can be a lucrative combination.

41. Gabbie Hanna – $2 Million

A standout among the top-earning YouTubers, Like Gabbie Hanna—run by multi-talented creator Gabbie Hanna from the United States—remains a staple in the creator economy. With a net worth of $2 million in 2025, Gabbie has successfully evolved from storytime vlogs to a hybrid channel blending music, poetry, and lifestyle commentary. Her channel boasts 3.8 million subscribers, drawing in audiences with raw, unfiltered content.

While YouTube AdSense remains a steady income stream, her primary revenue now comes from independent music releases, merchandise, and sponsored partnerships with wellness and fashion brands. She also leverages her platform to promote her self-published poetry collections, further solidifying her business savvy.

In 2025, Gabbie made headlines with a viral TikTok-to-YouTube crossover series that sparked renewed interest in her content. As one of the highest-paid creators in the lifestyle niche, Gabbie Hanna continues to be a relevant force in the evolving world of online entertainment.

42. David Seymour – $1.5 Million

David Seymour, the face behind the popular YouTube channel Like David Seymour, continues to rise among the top-earning YouTubers in the food reaction niche. Based in the United States, his witty and relatable commentary on viral food trends and recipe reviews has earned him a loyal fanbase of over 2 million subscribers.

His estimated net worth is $1.5 million, driven primarily by AdSense revenue, sponsorship deals with food delivery and kitchenware brands, and a growing line of branded merchandise. As one of the highest-paid creators in his niche, Seymour’s content blends humor with authenticity—an appealing mix for brands and fans alike.

2025 Update: This year, Seymour landed a major partnership with DoorDash, which included an exclusive content series and affiliate campaign. The deal, coupled with a viral video featuring a $1,000 meal challenge, helped cement his status among the richest YouTubers in the world.

43. Safiya Nygaard – $1.5 Million

Safiya Nygaard, a former BuzzFeed personality turned solo YouTube sensation, has carved a niche as one of the top-earning YouTubers in the lifestyle and beauty space. With over 10 million subscribers in 2025, her quirky “bad makeup science” experiments, vintage fashion hauls, and deep-dive product reviews keep her audience engaged and loyal.

Her estimated net worth in 2025 is $1.5 million, fueled by a mix of YouTube AdSense revenue, lucrative sponsorships with beauty brands, her quirky merch line, and strategic affiliate marketing.

In 2025, Nygaard scored a major collaboration with Sephora to launch a limited-edition lipstick line, giving her both a viral moment and a substantial revenue boost. This savvy move helped cement her place among the highest-paid creators in her niche. With her unique blend of charm and creativity, Safiya continues to be a standout in the creator economy.

44. Binging with Babish (Andrew Rea) – $1.5 Million

Andrew Rea, the culinary mastermind behind Binging with Babish, continues to rise among the top-earning YouTubers. With an estimated net worth of $1.5 million, Rea has carved out a niche in cinematic cooking, recreating iconic dishes from movies and TV shows. His channel, now boasting over 10 million subscribers, blends food, pop culture, and storytelling in a way that keeps fans coming back for more.

As one of the highest-paid creators in the food content space, Rea’s main income streams include YouTube AdSense, his bestselling Babish-branded cookware line, lucrative sponsorships with kitchenware giants, and his continued expansion into traditional media.

2025 update: Rea recently inked a streaming deal with Max to develop a docu-style cooking series, boosting his profile and passive income. His consistent brand growth and viral recipes firmly place him among the richest YouTubers in the world this year.

45. Joey Graceffa – $1.5 Million

Joey Graceffa, a longtime staple in the YouTube scene, continues to shine as one of the most recognizable faces in the lifestyle and storytelling niche. With over 9.4 million subscribers, Joey’s channel blends fantasy-themed vlogs, escape room challenges, and personal updates that captivate a loyal fanbase.

Graceffa’s estimated net worth stands at $1.5 million, placing him among the highest-paid creators in the fantasy-lifestyle space. His income streams include AdSense revenue, merchandise sales (notably his Crystal Wolf jewelry line), sponsored brand deals, and royalties from his books and digital content.

In a 2025 update, Joey went viral again with a limited-series fantasy drama on YouTube that attracted millions of views and rekindled interest in his earlier narrative work. This resurgence helped land a new licensing deal with a streaming platform, solidifying his place among the top-earning YouTubers this year.

46. Justine Ezarik (iJustine) – $1.5 Million

Justine Ezarik, better known as iJustine, continues to hold her place among the top-earning YouTubers in the tech and lifestyle space. With over 7 million subscribers, her channel blends unboxings, Apple reviews, vlogs, and gaming content, earning her a loyal fanbase and brand trust.

Her net worth is estimated at $1.5 million, driven by a mix of AdSense revenue, brand sponsorships, affiliate partnerships, and occasional merch sales. Though not the flashiest earner on the list, iJustine is one of the most consistent highest-paid creators in her niche.

In 2025, she made headlines by partnering with a major AR/VR tech brand, marking a bold step into immersive content. Her viral demo of the product not only boosted her views but reaffirmed her influence as a digital trendsetter. iJustine proves that staying authentic can still pay in the evolving creator economy.

47. Veritasium (Derek Muller) – $1.2 Million

Derek Muller, the mind behind Veritasium, continues to secure his place among the highest-paid creators in the science and education niche. Hailing from Australia, Muller has built a loyal following of over 13 million subscribers with thought-provoking videos that break down complex scientific concepts with engaging visuals and experiments.

While his estimated net worth sits at $1.2 million, Muller’s influence far outweighs the numbers. His primary income streams include YouTube AdSense, brand sponsorships with tech and educational platforms, and a growing line of educational merchandise.

In a major 2025 update, Veritasium went viral with a video debunking common misconceptions about AI, landing Muller a speaking deal with a global science conference and a co-investment in an educational VR startup. His blend of factual storytelling and sharp production keeps him ranked among the top-earning YouTubers in the knowledge space.

48. Lilly Pebbles – $1 Million

Lilly Pebbles, the lifestyle and wellness YouTube channel created by Lilly Singh, has rapidly climbed the ranks among the top-earning YouTubers. With a growing subscriber base of 2.3 million, the channel captivates viewers with content ranging from mindful living and fashion hauls to mental health advocacy.

Estimated to have a net worth of $1 million, Lilly’s revenue streams include YouTube AdSense, brand sponsorships with clean beauty and wellness brands, and a popular merch line featuring affirmations and minimalist designs.

In 2025, Lilly made headlines in the creator economy by launching a limited-edition skincare collaboration with a major U.S. retailer, driving both visibility and sales. The viral success of her “Morning Routine for Real People” video series added another boost, making her one of the highest-paid creators in the wellness niche.

49. Zoella (Zoe Sugg) – $1 Million

Zoe Sugg, widely known as Zoella, remains a beloved figure in the beauty and lifestyle YouTube scene. With over 10 million subscribers, her content ranges from home décor and wellness to motherhood vlogs. As of 2025, Zoella’s net worth is estimated at $1 million, placing her among the top-earning YouTubers in the UK, despite a more selective content schedule.

Her primary income streams include YouTube AdSense, lucrative sponsorship deals with beauty brands, and continued royalties from her Zoella Beauty product line. Though she’s no longer uploading weekly, her back catalog still drives passive income and maintains her status among the highest-paid creators in her niche.

2025 Update: Zoella recently made headlines for co-launching a sustainable homeware brand, tapping into her loyal audience and aligning with growing eco-conscious trends. Her smart investments and brand legacy ensure she remains a relevant name in creator economy rankings.

50. Troom Troom – $1 Million

Troom Troom, the quirky Ukrainian DIY and life hacks channel, secures a spot among the top-earning YouTubers with an estimated net worth of $1 million. Known for its eccentric tutorials and offbeat pranks, the channel has captivated over 23 million subscribers, making it a household name in the DIY and entertainment niche.

Troom Troom generates revenue through a combination of YouTube AdSense, sponsored content, and merchandise sales, with viral videos consistently pulling millions of views. As one of the more enigmatic entries on this list, the creators remain anonymous but continue to dominate with uniquely stylized content.

In a 2025 update, Troom Troom inked a licensing deal with a major streaming platform to adapt their content into a short-form series aimed at Gen Z audiences—boosting visibility and revenue. Their distinctive aesthetic keeps them firmly among the highest-paid creators in the DIY space.

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