Wayne Gretzky Net Worth 2025: How “The Great One” Built a $250 Million Fortune

They call him The Great One — and not just for what he did on the ice. Wayne Gretzky, the most iconic name in hockey history, has transformed his sports stardom into a financial empire. From shattering NHL records to making waves in the business world, the 64-year-old Canadian legend remains a powerful figure in both sports and wealth circles.

As of 2025, Wayne Gretzky’s net worth is estimated at a jaw-dropping $250 million, making him Top 50 Richest NHL Players in the World — but how did he get there? It’s not just about NHL salaries.

Gretzky is back in the spotlight this year thanks to his high-profile role as a TNT hockey analyst and his growing wine and distillery brand, Wayne Gretzky Estates. His continued presence in business, media, and pop culture keeps fans and financial analysts equally intrigued.

In this article, we’ll break down Wayne Gretzky net worth in 2025, including his salary history, endorsements, business ventures, luxury assets, and career milestones that built The Great One’s fortune.

Wayne Gretzky’s Net Worth in 2025

As of 2025, Wayne Gretzky’s net worth is estimated at $250 million, according to Celebrity Net Worth. While his playing career ended over two decades ago, Gretzky’s wealth has continued to grow steadily thanks to smart investments, media roles, and business ventures.

Estimated Net Worth Over the Years

Year	Estimated Net Worth	Key Developments
2015	$180 million	Growth of restaurant ventures and endorsements
2018	$200 million	Launch of Wayne Gretzky Estates Winery & Distillery
2021	$220 million	Joined TNT as NHL studio analyst
2023	$240 million	Expansion of wine and liquor distribution
2025	$250 million	Ongoing brand partnerships, media exposure, legacy value

Contributors to Wayne Gretzky Wealth

Post-retirement Endorsements: Brands like Coca-Cola, Upper Deck, and EA Sports have kept Gretzky’s name alive in mainstream culture.

Business Ventures: His ownership in Wayne Gretzky Estates (a winery and distillery) and past investments in sports teams (like the Phoenix Coyotes and CFL’s Toronto Argonauts) have provided long-term value.

Media Career: Since 2021, his analyst role with TNT has not only added salary income but renewed relevance among younger sports fans.

Licensing and Royalties: Ongoing revenue from memorabilia, video games, and brand licensing contributes significantly.

“Gretzky’s net worth reflects more than hockey greatness — it’s the result of decades of smart brand management and sustained business ventures.”
— Mike Ozanian, Assistant Managing Editor, Forbes

How Wayne Gretzky Makes Money in 2025

Wayne Gretzky’s net worth didn’t stop growing after he retired from hockey in 1999 — in fact, his post-retirement earnings have played a major role in reaching his current $250 million net worth in 2025. Here’s a breakdown of how “The Great One” continues to make money across multiple income streams:

Salaries from Hockey and Broadcasting

During his NHL career, Gretzky earned tens of millions in salary. His peak earnings came during the early 1990s:

• 1991–92 and 1992–93 seasons: Estimated salary of $3 million per year with the Los Angeles Kings — equal to about $6.5 million today when adjusted for inflation.

After retirement, Gretzky returned to the sport in executive and coaching roles:

• Phoenix Coyotes coach (2005–2009): While exact figures are undisclosed, NHL head coaches in that era typically earned $1–$2 million annually.

Since 2021, Gretzky has served as an on-air NHL analyst for TNT, with a reported annual salary in the low seven figures.

Endorsements and Brand Deals

Gretzky has consistently been among the most marketable athletes in North America, even long after his playing days:

Between 1990 and 1998, Forbes reported that he earned $93.8 million from endorsements.

He has signed major endorsement deals with:

• Coca-Cola
• Domino’s Pizza
• Sharp Electronics
• Upper Deck
• EA Sports (appearing in Gretzky NHL video games)

In recent years, he has continued to license his name and image, including memorabilia, collectibles, and branded media appearances.

Investments and Business Ventures

Wayne Gretzky has a proven track record as an entrepreneur:

Wayne Gretzky Estates Winery & Distillery (Launched 2017): Located in Niagara-on-the-Lake, this venture has become a premium Canadian wine and spirits brand.

Restaurant chain: Previously operated Wayne Gretzky’s sports bars in Toronto and Edmonton.

Team ownership:

• Former part-owner of the Phoenix Coyotes
• Co-owner of Toronto Argonauts (CFL) in the early ’90s
• Investor in the Las Vegas Desert Dogs lacrosse team

These businesses add millions annually to his income and asset portfolio, especially the winery, which has grown its retail and hospitality presence.

Other Income Sources

Licensing and Royalties: Ongoing revenue from signed memorabilia, trading cards (notably via Upper Deck), and merchandise.

Book and Media Projects: Gretzky has published autobiographies and hockey-themed books that continue to sell well.

Speaking engagements and appearances: As one of the most respected names in hockey, Gretzky commands significant fees for public appearances and motivational events.

“He earned more off the ice than on it — his endorsements and business deals easily eclipsed his NHL salary.”
— Andrew Zimbalist, Sports Economist, Finance Monthly, 2021

Wayne Gretzky Career Timeline

Early Life & Entry into Professional Hockey

• 1961 – Born January 26 in Brantford, Ontario, Canada.
• 1978 – Signs with Indianapolis Racers (WHA) at age 17.
• 1979 – Joins the Edmonton Oilers as part of NHL-WHA merger. Wins Hart Memorial Trophy in his first full NHL season.

NHL Stardom & Record-Breaking Years

• 1981–1987 – Wins 7 consecutive Hart Trophies (MVP) and multiple Art Ross Trophies (scoring leader).
• 1984–1988 – Leads Edmonton to 4 Stanley Cup victories.
• 1988 – Traded to the Los Angeles Kings, shocking the hockey world. The trade popularizes hockey in the U.S. and boosts Gretzky’s marketability.

Financial & Career Peaks

• 1991–1993 – Among the highest-paid NHL players, earning $3 million/year with the Kings (equivalent to ~$6.5M today).
• 1994–1996 – Plays for St. Louis Blues, then joins New York Rangers.
• 1999 – Retires with 61 NHL records, including most career goals (894) and points (2,857).
• 1999 – Inducted into the Hockey Hall of Fame immediately after retirement (waiving the usual waiting period).
• 1999 – NHL retires #99 league-wide, the only number with this honor.

Post-Playing Career & Business Ventures

• 2000–2009 – Executive/Part-owner and head coach of Phoenix Coyotes.
• 2002 – Executive Director of Team Canada; leads team to Olympic gold in Salt Lake City.
• 2005 – Releases autobiography “99: My Life in Pictures”.
• 2016 – Returns to Edmonton Oilers as partner & vice chairman of Oilers Entertainment Group.

Entrepreneurship & Media Expansion

• 2017 – Launches Wayne Gretzky Estates Winery & Distillery in Ontario.
• 2021 – Becomes an NHL studio analyst for TNT, earning a reported 7-figure annual salary.
• 2022 – Daughter Paulina Gretzky marries golfer Dustin Johnson, creating one of sports’ power families.
• 2023 – Gretzky Estates expands its reach through retail and direct-to-consumer channels.

Recent Highlights & Legacy

• 2025 – Estimated net worth reaches $250 million.
• 2025 – Celebrates Alexander Ovechkin surpassing his goal record with grace, reinforcing his role as a hockey ambassador.
• Ongoing – Active in public appearances, brand endorsements, and licensed merchandise ventures.

“There will never be another Wayne Gretzky — 61 NHL records and a career that transformed the sport globally.”
— Scott Burnside, Senior Writer, The Athletic, 2022

Also See: Top 50 Richest NHL Players in the World

Wayne Gretzky’s Assets and Luxury Lifestyle

Wayne Gretzky’s $250 million net worth in 2025 is not just a reflection of smart business and legendary talent — it also supports a refined, luxurious lifestyle marked by high-end real estate, classic vehicles, and tasteful indulgences. While never one to flaunt excessive wealth, The Great One has invested in assets that reflect both success and stability.

Real Estate Holdings

Thousand Oaks, California (Sherwood Country Club): Gretzky previously owned a 13,000 sq ft mansion in this ultra-private gated community, designed by famed architect Richard Landry.

• Estimated value at sale (2021): $17.6 million
• Features: Tennis court, screening room, guest house, and golf course views.
• The property was once sold to baseball star Lenny Dykstra and later repurchased by Gretzky before being sold again.

Scottsdale, Arizona: Though not publicly confirmed, Gretzky is believed to maintain property in the Phoenix/Scottsdale area, dating back to his time coaching the Coyotes.

Niagara-on-the-Lake, Ontario: Gretzky owns operational land and property for his Wayne Gretzky Estates Winery & Distillery — a top-tier hospitality and production facility visited by thousands annually.

Cars and Vehicles

Gretzky has a taste for classic and luxury cars, though he keeps a low profile compared to flashier celebrities.

• He has been spotted driving Mercedes-Benz S-Class models and Cadillac Escalades, often seen in elite athlete circles.
• During his playing days, he was also associated with BMW and Porsche models, though current ownership details are private.

Private Jets & Travel

While Gretzky doesn’t own a personal jet, he frequently travels via private aviation, particularly for business engagements, golf events, and TV studio appearances.

As a high-net-worth individual and brand owner, he often uses charter services or fractional jet ownership models (e.g., NetJets).

Jewelry, Fashion, and Lifestyle

Style: Known for his clean, tailored look — often in Armani, Hugo Boss, or Ralph Lauren — Gretzky maintains a timeless and professional fashion profile both on and off camera.

Watches: He has been seen wearing Rolex and Omega timepieces, though he’s not widely known as a watch collector.

Jewelry: Prefers minimal, classy accessories; no history of extravagant purchases in this area.

Leisure and Luxury Living

Gretzky is an avid golfer, playing frequently at elite clubs across North America. He often attends pro-ams and charity tournaments, especially alongside son-in-law Dustin Johnson.

He enjoys fine wine and spirits, which blends seamlessly with his ownership of the Wayne Gretzky Estates — a rare example of an athlete-branded winery with long-term success.

Notable or Unusual Purchases

Sports memorabilia collector: Gretzky once co-purchased a T206 Honus Wagner baseball card for $451,000 in the 1990s — one of the most iconic collectibles in sports history.

Custom-built homes: Gretzky has personally overseen the design of multiple estates, combining comfort with resale value — a savvy financial and lifestyle move.

“From luxury estates in California to a winery in Ontario, Gretzky’s lifestyle mirrors his brand — polished, premium, and long-lasting.”
— Jenna Rosenstein, Lifestyle Editor, Bloomberg, 2024

Wayne Gretzky’s Personal Life

Wayne Gretzky’s personal life reflects the same grounded focus and discipline that defined his hockey career. As of 2025, Gretzky is 64 years old, born on January 26, 1961, in Brantford, Ontario, Canada. Raised in a modest home by Walter and Phyllis Gretzky, he was the eldest of five children and came from a working-class background. His father, Walter, famously built a backyard rink where Wayne honed his legendary skating and puck-handling skills — a now-iconic part of his origin story.

Family and Relationships

In 1988, Gretzky married actress Janet Jones in what became known as “Canada’s Royal Wedding.” The event was highly publicized and cost over $1 million, reflecting the couple’s rising celebrity status at the time.

They have five children, most notably Paulina Gretzky, who is married to professional golfer Dustin Johnson. Their union links two high-profile sports dynasties and has kept Gretzky in the public eye through social and media circles.

Education and Early Discipline

Gretzky attended high school in Brantford, but left formal education early to pursue professional hockey — signing with the WHA at just 17 years old.

Though he never pursued higher education, Gretzky’s sharp business sense and calm leadership style have earned him significant respect in executive and entrepreneurial circles.

Lifestyle Habits and Values

Known for his low-key, disciplined lifestyle, Gretzky has largely avoided controversy, maintaining a reputation as a humble, family-oriented figure.

He leads a healthy, sports-driven lifestyle, often golfing and staying involved with hockey through coaching and broadcasting.

Philanthropy and Giving Back

Gretzky has been active in charity work for decades, often focusing on children’s health, education, and sports access.

He has supported causes through:

• The Wayne Gretzky Foundation, which helps underprivileged youth participate in hockey.
• Major fundraising efforts for hospitals, children’s charities, and disaster relief.

“I was never the fastest skater or the strongest guy — I just saw the ice differently.”
— Wayne Gretzky: 99 Stories of the Game (Autobiography), 2016

Also See: Top 50 Richest Athletes in The World

Fun Facts About Wayne Gretzky

He scored over 1,000 goals — before age 13.
His youth league scoring totals were so outrageous, newspapers often printed them like weather updates.

He once co-owned the world’s most valuable baseball card.
Gretzky helped buy the legendary T206 Honus Wagner card in the ’90s for $451,000 — later resold for millions.

He hosted Saturday Night Live in 1989.
One of the few athletes to do so, Gretzky poked fun at his “too nice” image on national TV.

He made more money off the ice than on it.
Post-retirement, Gretzky has earned tens of millions through endorsements, wineries, and analyst roles — outpacing his total NHL salaries.

He was in a Domino’s Pizza commercial with a mullet.
Yep, Gretzky rocked a full ’80s look in one of his earliest endorsement deals. Iconic and delicious.

Net Worth Comparison Table

Celebrity	Profession	Estimated Net Worth (2025)
Wayne Gretzky	Hockey Legend, Entrepreneur	$250 million
Michael Jordan	NBA Icon, Billionaire Investor	$3.5 billion
Tom Brady	NFL Quarterback, Businessman	$300 million
Tiger Woods	Pro Golfer, Endorsement King	$1.3 billion
Mario Lemieux	NHL Star, Team Owner	$300 million

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Conclusion

Wayne Gretzky’s journey from a backyard rink in Brantford to becoming one of the most successful athletes in history is nothing short of legendary. As of 2025, The Great One holds an estimated net worth of $250 million, built through a combination of elite hockey performance, smart investments, enduring brand power, and business savvy.

From NHL records that still stand today to his thriving winery, media presence, and philanthropic efforts, Gretzky continues to influence the world far beyond the rink. And with his role at TNT, growing product lines, and family connections in the sports world, we can expect his legacy — and net worth — to keep evolving.

Explore our other celebrity net worth profiles to see how legends like Michael Jordan, Tom Brady, and Tiger Woods stack up. There’s plenty more success stories to discover.